A Great Brand Isn’t Enough
SPONSORED FEATURE

A great brand isn’t enough

Sponsored Article
Jul 28 '26
When evaluating a franchise opportunity, the most important investment isn’t the concept – it’s the franchisor behind it and the partnership they create
CFA

Canadian franchise association signs historic agreement to strengthen franchise sector across North America

Andy Swales
Aug 31 '26
The Canadian Franchise Association, IFA and AMF have signed a historic trilateral agreement to boost collaboration across North America
brand consistency

Why brand consistency is not optional in franchise marketing (PART 1)

Sebastian Aguirre
Aug 31 '26
Sebastian Aguirre explains the tension every multi-unit franchise brand faces between consistent brand standards and locally relevant marketing, and how to resolve it
Your location pages are losing to the independent down the street

Your location pages are losing to the independent down the street

Liane Caruso
Aug 27 '26
Liane Caruso argues that franchise location pages are routinely outranked by local independents, and that closing the gap requires better infrastructure, smarter governance and a vendor relationship built for where search is heading
From one small Ontario restaurant to 250 locations: the family behind one of Canada’s fastest-growing franchise brands

From one small Ontario restaurant to 250 locations: the family behind one of Canada’s fastest-growing franchise brands

Sponsored Article
Aug 26 '26
Osmow’s Shawarma celebrates its 25th anniversary and the opening of its 250th restaurant, tracing growth from a single Streetsville shop founded by immigrant Sam Osmow to a North American franchise led by his children
Do not buy a job: plan your exit now

Do not buy a job: plan your exit now

Fay Chapple
Aug 26 '26
Most people think about how to start their franchise, not how to end it. Here is why your exit strategy is the most important decision you will make
Why local video content is one of the most powerful marketing tools for franchisees

Why local video content is one of the most powerful marketing tools for franchisees

Alex Colthart
Aug 25 '26
Alex Colthart explains how local video content enables franchisees to build trust, engage communities and strengthen brand consistency across Canada
The franchise industry's most overlooked challenge

The franchise industry’s most overlooked challenge

Angela Coté
Aug 24 '26
Angela Cote argues that the franchise sector’s most persistent problem is not recruitment or technology, but the quality of support franchisors provide to franchisees day to day
Two lead generation metrics your franchise sales team needs to analyse

Two lead generation metrics your franchise sales team needs to analyse

Mackenzie Allsop
Aug 21 '26
MacKenzie Allsop of Cadence Franchising explains the two lead generation metrics franchise sales teams should review at the midpoint of 2026
The franchise marketing tech stack is broken

The franchise marketing tech stack is broken

Steve Buors
Aug 20 '26
Steve Buors of Reshift Media argues that franchise marketing technology has become fragmented and counterproductive, and explains how to rebuild a simpler, more effective stack
Advertising rents attention. Marketing earns it.

Advertising rents attention. Marketing earns it.

Brian Bazely
Aug 19 '26
Brian Bazely explains how franchisees can move beyond advertising to build personal, local and community-focused marketing assets
Buying a franchise is not buying success

Buying a franchise is not buying success

Tim Morris
Aug 19 '26
Tim Morris explains that purchasing a franchise offers structure but does not guarantee success, urging franchisees to adopt an internal locus of control