Why franchise marketing breaks down when no one owns the funnel
Liane Caruso
Jul 2 '26
Franchisees want more leads. Franchisors want better local performance. But when marketing responsibilities are unclear, both sides end up frustrated. Liane Caruso CFE explains why funnel ownership is the missing piece
The search begins for Canada’s top franchise Brands
Lisa Raffaele
Jul 2 '26
Applications for the 2027 EF100 Awards, Canada’s premier Franchise Recognition Program, Open July 6
Elite Franchise Canada has launched the call for entries for the 2027 EF100 Awards, recognizing outstanding franchise brands across Canada
Beyond the bottom line: why values-led leaders are choosing purpose-driven franchises
Kristi Wenaus
Jun 19 '26
For a growing number of franchise owners, success is no longer measured by targets alone. Kristi Wenaus, CEO of Stagecoach Performing Arts Canada, explains why purpose-driven leadership is becoming the defining advantage in franchising