Citation share is the new market share: why franchise brands need to win inside the AI answer
Ronn Torossian
Jun 10 '26
The buyer journey has moved into the AI answer box – and most franchise marketing budgets have not caught up. Ronn Torossian, founder of 5WPR, explains why citation share is the metric that now matters most
Why cost of goods sold matters more than most franchisees realize
Shawn Saraga
Jun 9 '26
Cutting supplier costs feels like smart business. But Shawn Saraga, founder of The Franchise Academy, has spent 20 years watching franchisees save pennies while losing dollars – and the pattern is almost always the same