MTY Group’s Mack Taylor explains how MR.SUB is modernizing a Canadian original while keeping franchisee success at the center of its growth strategy…
SPONSORED FEATURE
A great brand isn’t enough
Sponsored Article
Jul 28 '26
When evaluating a franchise opportunity, the most important investment isn’t the concept – it’s the franchisor behind it and the partnership they create
Stop reporting leads. Start reporting conversion cost by stage.
Liane Caruso
Sep 11 '26
Liane Caruso argues that lead count is an outdated metric for franchise marketing, and explains how reporting conversion cost by funnel stage gives a far more accurate picture of performance
Leadership is not the same as management
Kevin Wayne Johnson
Sep 10 '26
Kevin Wayne Johnson explains why Canadian franchise owners who confuse management with leadership risk limiting their team’s potential and their business’s long-term growth
A quarter of new businesses in Canada are started by new Canadians
Andy Swales
Sep 9 '26
Newcomers to Canada are starting a significant number of new businesses, with 32 percent of business owners with paid staff being immigrants, and franchising emerging as a key route to business ownership
Why values should feature in every franchise interview
Kristi Wenaus
Sep 8 '26
Kristi Wenaus argues that franchise interviews must prioritize values over numbers, offering practical steps for franchisors to embed values‑based questioning and ensure long‑term alignment with franchisees
One agent, several revenue streams
Antonio Hondo Parente
Sep 7 '26
Antonio Hondo Parente explains how AI callers can automate inbound and outbound sales tasks for franchise organisations, boosting efficiency, consistency and revenue while allowing humans to focus on high‑value interactions
Fractional leadership: The secret weapon franchisors are missing
Brian Bazely
Sep 4 '26
You are simultaneously growing a brand, supporting a network of independent business owners, protecting standards, driving unit-level economics and growing the franchise network
Jollibee set for major Canadian expansion
Andy Swales
Sep 2 '26
Filipino fast-food chain to roll-out 16 restaurants across British Columbia over the next five years. Initiative comes after separate commitment for 10 outlets in the Edmonton market
Ghost Taco marks major milestones as franchise growth accelerates
Samantha Buckley
Sep 1 '26
Samantha Buckley reflects on opening Ghost Taco’s third location, scaling the brand, and a new partnership with Happy Belly Food Group
Canadian franchise association signs historic agreement to strengthen franchise sector across North America
Andy Swales
Aug 31 '26
The Canadian Franchise Association, IFA and AMF have signed a historic trilateral agreement to boost collaboration across North America
Why brand consistency is not optional in franchise marketing (PART 1)
Sebastian Aguirre
Aug 31 '26
Sebastian Aguirre explains the tension every multi-unit franchise brand faces between consistent brand standards and locally relevant marketing, and how to resolve it
