Why franchise marketing breaks down when no one owns the funnel
Liane Caruso
Jul 2 '26
Franchisees want more leads. Franchisors want better local performance. But when marketing responsibilities are unclear, both sides end up frustrated. Liane Caruso CFE explains why funnel ownership is the missing piece
The search begins for Canada’s top franchise Brands
Lisa Raffaele
Jul 2 '26
Applications for the 2027 EF100 Awards, Canada’s premier Franchise Recognition Program, Open July 6
Elite Franchise Canada has launched the call for entries for the 2027 EF100 Awards, recognizing outstanding franchise brands across Canada