SPONSORED FEATURE
How to avoid the pitfalls of international franchise expansion
Sponsored Article
Oct 29 '26
Yixian Chen, franchise and IP lawyer at Dipchand, explains why international franchise growth depends on operational readiness, local knowledge, careful partner selection and intellectual property protection
Behind the scenes: why brands are showing the real work behind their content
Alex Colthart
Nov 5 '26
Alex Colthart argues that as AI generated content becomes harder to distinguish from reality, showing the real process, people and craft behind a campaign is becoming one of the most valuable things a franchise brand can share
Who actually owns local marketing: the brand or the franchisee?
Liane Caruso
Oct 16 '26
Liane Caruso, CFE, co-founder of Franchise Assembly and fractional CMO at HelloCMO, argues that local marketing ownership is not a question with a single right answer – it is a question that needs an actual answer, defined at the level of individual responsibilities and backed by real infrastructure