The franchisor’s slick TV ads are great, but they will not make you a local hero. Here is how to market your franchise and dominate your neighbourhood
Five free customer experience audits you can perform to grow your local business
Kyla Broughton
Apr 2 '26
While national mystery shopping programs provide essential brand benchmarks, individual franchisees can gain a competitive edge by combining personal observations with their head-office data.
Humanizing automation: how franchises can balance tech and touch in marketing
Ronn Torossian
Mar 25 '26
Automation has become an essential tool in franchise marketing. Email platforms, customer relationship systems, scheduling software, and AI-driven analytics allow franchise networks to communicate with customers more efficiently than ever before
Why visibility is becoming critical in franchise development
Jess Parker
Mar 24 '26
Potential franchisees research brands long before speaking to a development team. The brands attracting strong candidates are the ones sharing their story, leadership perspective, and vision for growth
From inquiry to ink: Lessons in lead conversion
Dani Peleva
Mar 6 '26
Nurturing is vital for lead conversion. Through automated, multi-channel engagement and educational content, brands transform dormant inquiries into successful franchise partnerships.
Your brand is being judged long before Discovery Day
Liane Caruso
Feb 27 '26
From ads to emails to events, franchise candidates form opinions well before the first meeting, often without brands realizing it
The CX revolution franchises are missing right now
Ford Saeks
Feb 20 '26
While franchisors invest millions in operations and marketing, customer experience remains the silent profit killer. Smart brands are flipping the script
Your conference ticket is a profit center: Seven reasons franchisees should never miss their national conference
Ken LeBlanc
Feb 13 '26
Every franchisee has the same challenge: you’re running hard, juggling priorities, and trying to make a hundred decisions a day—most of them without a pause button
Turning every franchisee into a brand builder: the next phase of PR
Ronn Torossian
Feb 13 '26
In today’s competitive franchise landscape, growth is no longer driven solely by marketing campaigns or national advertising
From production sets to franchise growth: Why high end video experience matters
Alex Colthart
Feb 12 '26
Many careers in film and video production do not begin with directing. They begin with learning how a production actually works behind the scenes
Franchising surges as more Canadians seek recession-proof careers
Martin Morris
Jan 23 '26
As economic uncertainty continues to reshape Canada’s job market, franchising is gaining momentum as a lower-risk, lifestyle-driven path to business ownership
From attention to affinity: how franchise marketing evolves in 2026
Ronn Torossian
Jan 22 '26
In 2026, franchise marketing is defined less by how many people a brand reaches and more by how deeply it resonates. Attention remains a necessary starting point, but it is no longer the finish line.
