The evolving landscape of franchise public relations: trends and insights
Ronn Torossian
Jan 17 '25
Franchise businesses have always had a unique position in the business world
The power of video content: Boosting engagement and SEO for franchise
Alex Colthart
Jan 10 '25
In today’s digital-first world, producing good-quality content is not just a marketing strategy—it’s the backbone of a successful online presence.
Google Reviews in 2025: Trends shaping local SEO and the new FTC Compliance era
Sebastian Aguirre
Dec 5 '24
As Google refines its Reviews System and the FTC enforces stricter rules, franchisees must adapt with transparency. Explore key trends and compliance essentials for managing online reviews
Network power: The importance of forging strong relationships in franchising
Nick Empson
Dec 4 '24
Strong relationships are the backbone of franchise success. Discover how building a robust network can drive growth, provide support, and foster shared learning
Beyond the Dog & Pony Show: Turning marketing visits into meaningful impact
Maliesa Cadogan
Nov 14 '24
The “Dog & Pony Show”. Sound familiar? If you’re a field coach, or in franchise leadership… you know what I’m talking about
What the FTC’s ban on fake reviews means for franchisees
Sebastian Aguirre
Nov 7 '24
The FTC’s ban on fake reviews demands greater accountability from franchisees, emphasizing authentic feedback to build trust, avoid penalties, and highlight genuine customer satisfaction across locations
Attracting interest and driving action
Darryl Sangster
Oct 24 '24
Developing an effective lead generation strategy that builds trust and converts inquiries into franchisees
Gen Z: The next big wave of franchise owners
Sebastian Aguirre
Oct 18 '24
Gen Z is embracing franchise ownership at a rapid pace, with 9% already becoming franchise buyers
Elevate your franchise brand:
Sebastian Aguirre
Sep 16 '24
Balancing A.I. and personalized review responses to boost customer loyalty and reputation
Understanding social proof as a powerful human motivator for your franchise business
Sebastian Aguirre
Aug 15 '24
There is no doubt that people feel more confident knowing someone else took the risk first. It’s even better if that person had a positive outcome.
How a strong online reputation boosts franchise brand attractiveness to potential franchisees
Sebastian Aguirre
Jul 16 '24
Online reputation can enhance brand perception and attract top-tier owners. How?
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch
Latifa Yedroudj
Jul 11 '24
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch