From mall kiosk to nationwide franchise
Beauty First’s rise from a humble mall kiosk to a thriving franchise empire is a testament to dedication and vision. Co-founder Rizwan Surti recalls the brand’s modest beginnings in 2012 at Burlington Mall, where founder Nazia’s mission was clear: to empower women to look and feel their absolute best.
The Pink-tastic oasis
What started as a modest venture soon blossomed into a pink-tastic paradise for self-care enthusiasts. Nazia poured her heart and soul into creating a haven where clients could escape daily stresses and indulge in pampering sessions.
Building Beauty Empires
The brand’s success story is built on a foundation of exceptional service and quality. Word of mouth quickly became its strongest marketing tool as satisfied clients spread the word about their rejuvenating experiences.
Adaptive and customer-centric
Beauty First’s rapid expansion was fueled by its unwavering commitment to meeting customer needs. From humble beginnings, the brand evolved to offer a wide range of services, including brow-based beauty services, facial treatments, hair removal, lash care, and exclusive products.
Franchising for success
As the business flourished, the founders faced a dilemma: how to maintain quality while expanding and devoting time to family. The solution? Franchising. After the COVID-19 pandemic, Beauty First Spa partnered with FranOvation to develop their marketing and franchise strategy to attract more qualified leads and expand into new markets. By recruiting franchisees who shared their passion and ethos, Beauty First ensured a consistent standard of excellence across its locations.
Staying true to values
Throughout its growth, Beauty First has remained steadfast in its commitment to customer satisfaction. Each service and product is personally approved by Nazia, ensuring that the brand’s unique flair shines through.
Expanding horizons
With a focus on strategic growth, Beauty First aims to have a presence in select Walmart locations in Canada within the next 5-10 years. Franchise expansion is also on the agenda, along with the continuous introduction of innovative services and products.
Join the Pink Revolution
For aspiring beauty entrepreneurs, Beauty First offers an exciting opportunity to be part of a thriving franchise. With a passion for beauty and a commitment to making people feel good, there’s never been a better time to join the pink revolution.
From its origins as a passion project to its current status as a nationwide beauty phenomenon, Beauty First Spa is a shining example of success in the franchise world. With a focus on service, customer satisfaction, and strategic growth, it’s no wonder Beauty First is sitting pretty in pink.
Contact for franchise inquiries
For those interested in becoming part of the Beauty First family, contact Angelee Brown, CEO of FranOvation, at [email protected].
