Having established itself in the US in 2008 with a single store in Clearwater, Florida, custom apparel specialist Big Frog is now making the leap into Canada, a market it believes is primed for growth, personalization, and an injection of local flair.
With the franchise model already proven south of the border, the timing, the trends, and the territory all point to opportunity for Canadian president Tom Suggitt, who is spearheading the brand’s Canadian mission with a message that the market’s ready, the model works, and there’s room for creative, community-minded entrepreneurs to make their mark.
“The decision to expand the Big Frog brand across Canada at this time is based on the favourable market trends, the existing gaps in the market, as well as changes in consumer behaviour,” says Suggitt
But he isn’t just chasing numbers, although they are impressive.
“The Canadian custom apparel printing market is projected to experience substantial growth, with an expected revenue of $2Bn (US) by 2030. This growth is largely attributed to a compound annual growth rate (CAGR) of 8.4% from 2024 to 2030.”
For Big Frog, it’s about more than just spreadsheets, however.
“Driven by personalization trends, tech advancements, and ethical consumerism, the Canadian market is primed for customized branded apparel expansion. This perfect timing allows us to present our proven and enviable business opportunity.”
Suggitt and see
So what exactly is Big Frog bringing to Canadian entrepreneurs and franchise opportunists? Suggitt is clear that the brand’s storefront model is all about visibility and relationship-building.
“Canadian consumers place a high value on supporting local businesses, particularly those that are actively involved in their communities,” he says.
“Big Frog’s storefront model is designed to meet this expectation by positioning franchise owners at the heart of local schools, sports teams, non-profits, and small businesses. This high-visibility, community-centric approach is a major advantage in Canada’s relationship-driven economy, enabling entrepreneurs to build strong regional connections and establish recurring customer bases rooted in trust and local loyalty.”
Flexibility is another key element of the Big Frog proposition.
“No-minimum orders and fast turnaround meet the expectations of modern Canadian consumers who want speed, flexibility, and local service, not bulk orders or long waits from overseas suppliers.”
For would-be franchisees, the offer is tempting, promising low cost to entry, creative freedom, and structured support.
“Other advantages for our franchisees include low startup costs when compared to other franchises, a lifestyle that offers independence, predictable hours, and creative opportunities, as well as extensive training and support so professionals looking to transition from corporate roles into business ownership can do so seamlessly.”
The brand is also straddling two retail worlds with its clicks and mortar offering.
“We offer an ideal blend of online accessibility and in-person service, which appeals to Canadians who want both convenience and real human interaction. The model bridges the gap between e-commerce and brick-and-mortar retail – a smart fit in today’s hybrid shopping culture.”
Proof of concept
Suggitt points to early traction in Alberta and Ontario as proof that the firm can thrive north of the border.
“Our transition to the Canadian market has been intentional, thoughtful, and responsive, and early results show strong potential for long-term success across the country.
“Several adaptations to the Canadian market have been implemented including tailoring marketing materials to resonate with Canadians, integrating Canadian suppliers and adjusted pricing structures to account for exchange rates, import costs, and regional market expectations, as well as adapting our training and onboarding processes to address Canadian legal, financial, and regulatory differences.”
The Edmonton store has seen consistent growth, according to the early indicators and the response to the retail presence has been particularly favourable, specifically the opportunity to see samples before ordering and consult with staff. Expansion is therefore well underway.
“We have also added two new franchise locations in Ontario that are preparing to open in the coming months, and are working with several viable candidates in other targeted regions with the expectation of having 10 new stores by the end of 2026.”
Local-first logistics
Community presence isn’t just a marketing gimmick. It’s central to how the business operates, tapping into local needs by placing franchisees at the heart of their communities through storefronts that encourage relationships with other small businesses, schools, sports teams and so on.
“They all require customized apparel at some point,” says Suggitt. “With fast turnaround, and face-to-face service, it meets the demand for flexibility and personal connection.”
Behind the scenes, the support structure is equally local and streamlined and plays a big role in supporting franchisees’ operational, marketing, and training support.
It ensures consistency in brand standards, reduces the learning curve for new owners, and allows franchisees to focus on growing their local businesses while benefiting from proven systems and resources.
“In Canada, our domestic supply chain is a key asset. By partnering with Canadian vendors and distributors, we streamline logistics, reduce lead times, and help new franchisees manage inventory more efficiently. This localized approach minimizes cross-border complications and supports a smoother launch and day-to-day operation for Canadian owners.”
People-powered growth
New owners don’t go it alone and are offered 180 hours of initial training, including a full week at Big Frog University at its corporate headquarters in Dunedin, Florida.
“Franchisees learn every aspect of the business directly from our leadership team and the passionate founders. Franchisees then spend another week at a Centre of Excellence store, gaining hands-on experience alongside an established owner to understand daily operations,” says Suggitt.
Marketing help is also baked in.
“Our centralized marketing support equips each owner with a customized website, digital marketing tools, sales leads, and branded materials to quickly build awareness, drive foot traffic, and connect with the local community.”
What then, does the ideal Big Frog franchisee look like?
“We’re looking for people who are passionate about building relationships and community minded. Ideal candidates are motivated self-starters who value local connections and want to make a positive impact through their business.”
“We help franchisees define and achieve their own version of success by offering a proven business model, comprehensive training, and ongoing support. Whether their goals are financial independence, work-life balance, or becoming a local leader, we work closely with them to align their personal vision with Big Frog’s systems and resources to set them up for long-term success.”
Flexible and profitable
On the numbers side, Suggitt says Big Frog’s structure is designed for long-term success.
“Big Frog’s low overhead model means franchisees don’t need a large staff or large retail space to operate successfully, which keeps fixed expenses manageable.
“Multiple revenue streams – such as B2B sales, local schools and organizations, online orders, and walk-in retail – create diverse income opportunities and help stabilize cash flow throughout the year. This mix not only cushions seasonal fluctuations but also builds a strong customer base across different segments.”
“Together, with an extremely high customer satisfaction ratio, year over year continuous growth is inevitable and actual.”
Lifestyle business with bite
It’s not just about making money, insists Suggitt, it’s about living better.
“This is where we are a true rock star! Big Frog provides a business model with daytime hours, allowing owners to spend evenings and weekends with family and friends. Our stores operate five and a half days per week typically. The manageable staffing needs and streamlined operations make it easier to balance other activities into the day.
“In smaller Canadian cities and towns, Big Frog fits naturally into the community, enabling owners to have fun with their business and enjoy building strong local relationships.
“As it is with any Franchise, it is so important to select the right person to be involved in the business, a person that has the corresponding ideals and goals to create success, earn money, and to have an enjoyable lifestyle. This is a fun business model that strives when managed.”
