The EverLine Coatings and Services franchise offers a unique construction opportunity that accesses a seemingly inexhaustible supply of work sprucing up car lots, and assorted other ashphalt-based outdoor spaces. We spoke to the founder to find out more…
John Evans, founder and CEO of EverLine Coatings and Services, has a rather specific (you might even say niche) vision for his company – to revolutionize the pavement maintenance industry across North America.
Founded in Canada, EverLine specializes in comprehensive pavement and parking lot maintenance services. From line painting and asphalt repair to crack-filling, sealcoating, and parking lot accessory installation, EverLine has quickly emerged as the fastest-growing franchise in its field.
EverLine says it operates a unique business model that distinguishes it from local competitors.
According to Evans: ”EverLine serves our clients as a full-service pavement maintenance company.”
What does that mean? Well, it covers a broad spectrum of services, including custom stencilling for branding, power washing, and installing parking lot accessories like speed bumps, parking blocks, and signs.
“Virtually all public and private property owners and managers with existing asphalt assets require these services regularly,” he explains.
Disruptive approach
EverLine’s USP is not just the range of services but also its strategic approach to business development.
“The use of our proprietary ‘Preventative Pavement Maintenance Program’ assesses and communicates required repairs and maintenance opportunities for clients in order to secure sales,” explains Evans.
The program is designed to help clients view their asphalt as an asset, emphasizing long-term value over short-term savings.
Before EverLine entered the scene, the pavement maintenance industry was “fractured and leaderless,” with no national brand capable of providing a comprehensive range of services, Evans says. He believes EverLine is “now leading the way,” thanks to its business development focus, proprietary products, and franchise support system.
It is an approach that has earned the company a reputation as an industry disruptor, a title that Evans wears with pride.
“We are the only national brand,” he asserts, adding that the company’s adaptability to any market size and trend is a significant competitive advantage.
Exclusive advantage
A crucial component of EverLine’s business model is its exclusive access to TBL Durables, a line of durable traffic marking products and equipment only available to EverLine franchisees. This exclusivity gives EverLine a marketing edge over competitors, providing a product that “lasts 2-4 times longer than standard traffic paint.” The product has already seen rapid adoption in municipalities across Canada.
The firm faces competition primarily from local contractors, but Evans is quick to distinguish his company from its rivals.
“We do not play the low-price game and instead go after value,” he says, pointing out that many local competitors focus on low bids rather than quality service.
By contrast, EverLine emphasizes its value proposition through professional service, quality products, and the comprehensive Preventative Pavement Maintenance Program.
Even in markets where well-branded competitors exist, he sees an opportunity.
“A competent competitor in the area is a good thing,” he notes. It indicates a “warm” market where clients are already educated about the services EverLine offers, making it easier to win them over with EverLine’s offer.
First to market
EverLine’s advantage lies in its position as the first national pavement maintenance franchise brand. This first-mover advantage allows the company to make impactful entrances into new markets, leveraging a scalable business model that thrives on recurring revenue streams.
“Our depth of services work in any size or type of market,” Evans explains, underscoring the flexibility and scalability of the franchise model.
Franchisees benefit from extensive support, including a full suite of technology for marketing and operations, established supply chain relationships, and ongoing training and support.
The company’s CORE Quality System ensures a consistent, high-quality client experience, focusing on Clear Scope, Operations Reports, Reach outs, and Evaluations for every project. It is a systemized approach that guarantees client satisfaction and repeat business, further strengthening the franchise model.
EverLine’s business model has proven successful across various markets. Evans shares several franchisee success stories that highlight the strength of the business model and the dedication of its franchisees.
“Eric Lavergne Giroux from Sudbury, Ontario, stands as our top-performing franchisee in Canada,” he says, having built a seven-figure business by expanding his service offerings and demonstrating exceptional leadership.
In Saskatoon, Nigel Baxter and Daniel Neefs have also achieved success, turning their business into a seven-figure powerhouse.
”Their secret lies in consistently delivering top-notch services and fostering a strong company culture,” he says, emphasizing the importance of customer relationships and company culture in driving business growth.
Looking to the future, EverLine has ambitious plans.
“We aim to expand our franchise network to 250 locations,” Evans says.
The focus will be on growing national account partnerships and expanding service offerings. Innovation remains a core strategy, with the company continually exploring new products and services to give franchisees a competitive edge. By leveraging its organizational scale, the company aims to provide even greater value for franchisees through exclusive vendor deals and enhanced profitability.
EverLine’s marketing strategy is heavily focused on direct outreach, with an emphasis on building strong relationships with decision-makers.
“The direct marketing method of finding decision makers and reaching out directly through mail-outs, digital video introductions, and phone call follow-ups will be emphasized,” says Evans.
This targeted approach is designed to build local relationships and secure long-term business.
Who does EverLine attract?
The company appeals to entrepreneurial individuals who embody its core values, namely: Dedicated, Resourceful, Integrity-Focused, Value-Based, Excelling, and Nourishing.
“We’re looking for self-starters who are motivated and ambitious,” Evans says, describing the ideal franchisee as someone comfortable with operations, sales, and modern technology, and who is committed to following EverLine’s proven franchised model and operations systems.
To make sure it happens, EverLine offers an extensive training and support program which includes a 12-week virtual onboarding program, in-person training in Houston, and ongoing franchisee interaction via brand-wide communication channels.
Franchisees also receive continuous support from a dedicated Franchise Success Manager, digital marketing coordinator, and in-house IT support team.
“Our growth opportunity lies in our ability to deepen relationships with our clients by continuously expanding their spend with us through the introduction of new services and products.”
By offering a comprehensive suite of solutions and leveraging their scale, EverLine is well-positioned for continued success and growth in the pavement maintenance industry.
In a relatively untapped market, EverLine is (literally) breaking new ground in pavement maintenance.
“We are one of the first and few franchisors that have implemented the Entrepreneurial Operating System as the basis of our support for our franchisees,” concludes Evans.
