I’m a passionate entrepreneur, franchise development strategist, and creative storyteller. I co-founded Cadence Franchising to deliver exceptional sales experiences to franchise buyers and sellers. We specialize in increasing lead conversions and responsibly scaling franchise systems, from emerging to iconic brands and everything in between. We are National Sponsors of the Canadian Franchise Association, we were ranked one of Entrepreneur Media’s top franchise consulting & development suppliers, and we were named Zoho Canada’s Emerging Partner of 2023.
I consistently look for ways to improve how franchise buyers are advanced through sales pipelines. As a strategic advisor to several dozen development teams across North America, I have visibilty to the inquiries and applications submitted by their prospective franchisees and a unique perspective on lead source quality across many industry categories. I keep a close eye on the drivers of succesful conversions and have access to the analytics to back it up.
I firmly believe in leveraging marketing automation technology to bring creative sales ideas to life. Historically, I saw an insufficent level of focus on the franchise sales experience, but now I’m seeing brands with savvy development teams employ innovative tactics to revitalize their sales processes. Those focused on modernizing the buyer experience are winning. Their franchise networks are expanding faster because of wise investments in technology.
Not only am I witnessing faster growth; it’s better growth. Improved qualification methods facilitate deeper engagement from great prospects, leading to advancement from more qualified buyers, which sets the stage for more successful franchisees. This creates a better brand story to tell and drives more referrals. It’s a chain reaction sparked by ambitious development teams with the foresight to utilize people and software in the right ways.
I am deeply connected to the global franchising community and I look forward to contributing my thoughts, stories, and insights to Elite Franchise!
