Consumers are naturally drawn to bright, sunny visuals, and capturing content in spring, summer, and fall ensures that your marketing remains vibrant and engaging, even in the colder months.
Leveraging seasonal content for long-term use
Creating evergreen content—videos, photos, and social media assets that remain relevant year-round—can help franchises maximize their marketing budget and maintain consistency across all locations. As long as your products and services remain unchanged, these assets can be repurposed repeatedly, reducing the need for constant reshoots and production.
Why focus on warmer months?
- Sunshine sells: People generally respond more positively to marketing visuals featuring sunshine, greenery, and outdoor settings.
- Extended use across seasons: Capturing content in spring, summer, and fall ensures you have engaging visuals that work beyond just the season they were filmed in.
- More flexibility in production: Warmer weather allows for more diverse locations, natural lighting, and comfortable shooting conditions for both staff and customers.
Don’t neglect winter content
While sunny content is often preferred, winter visuals have their place—especially for franchises that sell seasonal products or services. Showcasing cozy environments, winter beauty shots, and holiday-related promotions ensures that your marketing remains well-rounded. The key is to strike a balance between aspirational and seasonal relevance. So before you put away the warmer clothes, and winter theme decorations, considering shooting some content that you can showcase on the first snowfall in November or December 2025!
Types of content to capture now
- Service demonstrations: Showcasing your services outdoors or in well-lit environments makes them more inviting.
- Customer testimonials: Capture happy customers in bright, welcoming settings.
- Product showcases: Highlight your offerings with high-quality visuals that can be repurposed year-round.
- Brand storytelling: Behind-the-scenes content, team introductions, and franchise success stories resonate better when filmed in natural light.
- B-Roll / Beauty footage: Stock up on general footage of your locations, team interactions, and product close-ups to use in future campaigns. These can also be new photos.
A strategic investment in your franchise’s marketing
By proactively building a diverse content library now, franchises can ensure they have engaging, high-quality assets to use throughout the year. At Forty IV, we specialize in creating compelling video and photo content that keeps franchises ahead of the competition—no matter the season.
