Google reviews trends for 2025 and the impact of new FTC regulations on franchisees
As we look ahead to 2025, Google Reviews will remain a pivotal factor in online visibility and customer trust, particularly for franchise businesses. Recent updates to both Google’s algorithm and U.S. Federal Trade Commission (FTC) regulations are poised to reshape the landscape for how franchisees manage reviews and maintain compliance.
Emerging google reviews trends for 2025
Enhanced focus on content quality
Google continues refining its Reviews System algorithm to prioritize detailed, people-first content. Reviews containing in-depth descriptions, unique insights, and multimedia (photos and videos) will rank higher. Businesses, including franchisees, must encourage customers to share authentic, meaningful feedback rather than generic comments like “great service”
Greater emphasis on local SEO
For franchises, positive Google Reviews will remain essential for ranking in the “Local Pack,” the top three results that appear in Google Maps searches. High star ratings, recency of reviews, and proactive responses to customer feedback will be critical ranking factors.
New FTC regulations and their impact on franchisees
Recently, the FTC introduced stricter guidelines to combat deceptive review practices, affecting how businesses manage and display online reviews. These regulations will play a significant role in 2025, with implications for franchisees:
Transparency in soliciting reviews
The FTC mandates that businesses disclose whether reviews are incentivized. Franchisees offering discounts, loyalty points, or free products for reviews must clearly communicate these arrangements. Failure to do so could lead to legal penalties.
Prohibition of fake or manipulated reviews
Fake reviews, whether positive or negative, are now a major legal risk. Franchisees must ensure all reviews come from verified customers. Systems that flag potentially inauthentic feedback will become vital
Fair display practices
Under the new rules, selectively displaying positive reviews while hiding negative ones is considered deceptive. Franchisees must adopt transparent practices, ensuring all feedback is available to the public unless it violates platform guidelines.
Heightened liability for franchisors and franchisees
Both franchisors and their franchisees are accountable for compliance. This shared responsibility emphasizes the importance of unified policies for review management across all franchise locations.
Looking forward
What a year it has been! As we close out the year, maintaining an ethical and proactive approach to Google Reviews will be crucial for franchisees navigating customer expectations and regulatory requirements.
By staying informed about trends and complying with FTC guidelines, franchises can enhance their reputation and strengthen customer trust in an increasingly competitive marketplace.
