As franchises seek ways to jazz up customer experience, streamline operations, and boost sales, AI automation and interactive technologies are the slickest tools in the toolbox. Let’s dive into how AI can revolutionise franchise management, from customer service to marketing, and provide you with some easy steps to get started.
Take the case of AI-powered kiosks. They’re like those super-friendly-but-efficient baristas who remember your name and your order. These kiosks can handle transactions, provide product info, and assist with customer queries, cutting down wait times and making customers happier than a beaver in a lumber yard.
In the case of McDonald’s, for example.AI-powered kiosks have now been rolled-out across many of the corporation’s locations globally, including Canada. These kiosks streamline the ordering process and provide personalised recommendations based on past orders, thereby enhancing the customer experience.
Indeed, data analytics powered by AI can provide valuable insights into customer behaviour, sales trends, and operational efficiencies. Franchises can leverage these insights to make data-driven decisions that drive growth and improve performance. It’s like having a crystal ball that actually works.
In terms of customer engagement interactive AI robots are the new rock stars. They can entertain, assist, and make personalised recommendations, turning a routine shopping trip into a memorable experience that has customers coming back for an encore.
Hence, by creating memorable and engaging experiences with interactive AI technologies companies can attract new customers and keep existing ones coming back for more. From AI-powered games to personalised recommendations, these experiences set franchises apart from the competition.
One example of this is SoftBank Robotics, which has paved the way forward in Asia by deploying its Pepper robots at Pizza Hut outlets to greet customers and take orders.
AI tools extend beyond merely engaging with customers though. Indeed, they also have important applications when it comes to automating routine tasks such as inventory management, scheduling, and customer feedback. This reduces costs and gives franchise owners more time to focus on strategic growth. Case in point is Tim Hortons, in Canada, which has integrated AI for demand forecasting and inventory management, improving stock levels and reducing waste. This is also the case with Domino’s, which uses AI to optimise its supply chain and inventory management, ensuring efficient operations and reducing costs
AI robots can also handle behind-the-scenes tasks like cleaning, which can save franchises a significant amount of money. These robots can clean floors, sanitise surfaces, and maintain hygiene standards efficiently, reducing labour costs and ensuring a consistently clean environment.
More generally, data is, self evidently king and, unsurprisingly, can be applied in the context where AI-driven personalisation can be used as a concierge. It knows all your preferences and, by analysing customer data, can deliver personalised experiences and targeted marketing campaigns that feel like they were made just for you.
Starbucks, for example, uses AI to power its personalisation engine, creating tailored experiences for customers through its mobile app and marketing campaigns.
It can also boost marketing effectiveness by analysing customer data to create targeted campaigns that yield higher returns on investment. Successful AI-driven marketing campaigns can significantly increase franchise visibility and sales.
Meanwhile, on a staffing level, AI-powered training programmes can ensure consistent service quality across franchise locations by providing employees with interactive and adaptive learning experiences. This helps in upskilling employees and maintaining high standards of service.
The future of AI in franchises looks bright, with trends pointing towards even more advanced automation, personalisation, and data analytics capabilities. Staying ahead of these trends can give franchises a competitive edge in the market.
Key steps to implement AI in your franchise
Assess your needs
Figure out where AI can add the most value to your franchise and set clear goals for what you want to achieve with AI technology.
Choose the right AI solutions
Research and select AI tools that fit your franchise’s needs, consider partnering with experts like Brand M3dia to effectively implement AI solutions.
Train your team:
Provide training to employees on how to use AI technologies. Ensure staff are comfortable and proficient with new tools
Enhanced customer experience
AI technologies like kiosks and robots improve service efficiency and satisfaction. Personalised experiences lead to higher customer loyalty.
Operational efficiency and cost reduction
AI automation optimises processes, reducing operational costs. Streamlined operations free up resources for strategic initiatives.
Data-driven decision making
AI-powered analytics provide valuable insights for informed decision-making. Data-driven strategies drive growth and improve franchise performance.
Embracing AI automation and interactive technologies can take your franchise to new heights by enhancing customer experience, improving operational efficiency, and enabling data-driven growth strategies. By taking the right steps to implement AI, franchises can stay ahead of the competition and achieve long-term success in an increasingly digital world.
