Canadian Franchise Association announces winners of 2026 CFA Recognition Awards

Awards due to be presented during Recognition Awards Luncheon on Sunday, April 19 at the CFA National Convention in The Westin, Ottawa, Ontario

Canadian Franchise Association (CFA)

CFA Recognition Awards honour individuals and CFA member companies for their outstanding achievements, philanthropic endeavours, and contributions to the Canadian franchise community. Nominations are solicited from CFA members across Canada and winners are selected by a committee based on merit.  

Recipients of the 2026 CFA Recognition Awards are: 

Category: Hall of Fame Award |Recipient: BeaverTails Canada Inc

In recognition of BeaverTails’ outstanding performance, significant business presence, and exceptional service. 

Founded in 1978 in Killaloe, Ontario, BeaverTails Canada Inc. has grown from a single family-run pastry stand into one of Canada’s most iconic and recognizable franchise brands. 

Renowned for its signature hand-stretched BeaverTails® pastries, the company has expanded to nearly 200 locations across Canada and internationally. With locations in popular tourist destinations and community hubs, as well as standalone stores in cities across the country, this brand has become a part of Canadian life. 

Over nearly five decades, BeaverTails has demonstrated sustained growth, brand resilience, and cultural relevance, adapting its offerings to evolving consumer tastes while maintaining an unwavering commitment to quality and franchisee success. 

Its enduring presence at landmark locations and major events has helped define a uniquely Canadian franchise experience, making BeaverTails a standout example of homegrown entrepreneurial excellence.

Category: Lifetime Achievement Award | Recipient: Sam Osmow, Osmow’s Shawarma

In recognition of Sam Osmow’s outstanding contributions, leadership, and impact on the franchise industry. 

Sam Osmow, founder of Osmow’s Shawarma, exemplifies the entrepreneurial vision, leadership, and community commitment that define the Lifetime Achievement Award. Arriving in Canada over 20 years ago with limited local experience, Sam transformed a struggling sub shop in Streetsville, Ontario into what is now one of North America’s fastest-growing QSR brands, taking extraordinary personal risk—including a second mortgage on his family home—to introduce Middle Eastern cuisine to the Canadian mainstream. 

Under his leadership, Osmow’s has grown to 219 locations across the country. Giving back is built into the system, with franchisees reinvesting roughly 1% of earnings into their local communities, and the Osmow’s Hope Fund has funding wells in Zambia to benefit more than 1,000 families, with further expansion planned. 

Through decades of dedication and hard work, Sam has built a family-run franchise system where most partners are multi-unit operators, showing the power of franchising to foster shared success.

Category: Outstanding Corporate Citizen Award | Recipient: Wendy’s Restaurants of Canada Inc.

In recognition of Wendy’s Restaurants’ system-wide commitment to community and measurable social impact for more than two decades. 

Through its partnership with the Dave Thomas Foundation for Adoption-Canada, Wendy’s supports foster care adoption as its signature cause. Brand founder Dave Thomas, himself adopted, founded the organization to raise awareness and fund social care initiatives to place foster children in loving adoptive homes. Wendy’s integrates this purpose into both its operations and franchise culture. 

Through innovative national fundraising initiatives— including Frosty Key Tags, Boo! Books, and the annual DTFA Golf Tournament—Wendy’s Canada and its franchisees have raised nearly $26 million over 20 years, helping secure permanent, loving homes for more than 650 children. This sustained, collaborative, and life-changing impact underscores the brand’s dedication to philanthropy, franchisee engagement, and community well-being across the country.

Category: Diversity and Inclusion Champion Award | Recipient: A&W Food Services of Canada Inc.

In recognition of A&W’s meaningful leadership in fostering diversity, inclusion, and belonging across its workplace, franchise network, and guest experiences. 

Central to its people first culture is a commitment to celebrating unique backgrounds and perspectives and creating spaces where employees and guests feel respected and heard. 

The company has embraced the Global Diversity, Equity & Inclusion Benchmarks (GDEIB) to guide its internal policies and external community engagement and has adopted a formal diversity policy that considers representation and inclusion in leadership and governance decisions. 

Beyond the workplace, the brand’s nationwide partnerships—such as expanding food rescue efforts with Second Harvest that have delivered over 1.24 million meals to Canadians facing food insecurity—illustrate how inclusive community support can be operationalized across a franchise system. 

A&W’s deliberate focus on equity, accessibility, and community involvement underscores its role as a diversity and inclusion champion within Canadian franchising.

Category: Distinguished Franchise Support Services/Supplier Award | Recipient: Sotos LLP

In recognition of Soto LLP’s 40 years of dedicated service in franchise law, Sotos LLP has consistently provided indispensable legal guidance to franchisors and franchisees at every stage of their business life cycle, from launch through growth and expansion, both domestically and internationally. 

Along with a high standard of excellence in support offered to CFA member systems, Sotos LLP has demonstrated influential thought leadership in franchise law. The firm has demonstrated longstanding commitment to strengthening legal standards, advocating on issues concerning franchise legislation, and sharing best practices with the franchising community. 

Category: Volunteer Leadership Excellence Award | Recipient: David Druker – The UPS Store Canada

In recognition of David Druker’s exceptional dedication, leadership, and service. 

David Druker has long been a champion of the Canadian Franchise Association, and in his work with the CFA has truly epitomized excellence in volunteer leadership. 

David has served on the organization’s Board of Directors since 2012, including as Chair. He has served as chair and participated actively on numerous CFA committees, including the Executive, Government Relations, Brand Awareness, Strategic Planning Committee, and the World Franchise Day subcommittee.

Through his sustained engagement, he has advanced CFA’s mission by leading initiatives at National Conventions, mentoring emerging franchise leaders, and advocating for industry-wide priorities. David’s contributions have enhanced member engagement, and amplified the association’s influence, while his generous willingness to share his extensive franchising expertise through public speaking and event participation has helped foster learning, connection, and growth across the Canadian franchise community.

The 2026 Recognition Awards program is sponsored by The UPS Store Canada.

For more information: https://cfa.ca/

ABOUT THE AUTHOR
Martin Morris
Martin Morris
RELATED ARTICLES

EF100 People's Choice Award