Jeff Horst’s journey has led him to a deep appreciation for the franchise community. Franchising provides a sweet spot where the combined efforts of many, allow for brands to compete at the enterprise level while still maintaining more intimate relationships and the community mindset that come with small business ownership.
As an entrepreneur for 13 years in the digital marketing world, Jeff got to experience what it was like to take a dream and bootstrap it into reality. He know’s first hand the never ending challenges that face a growing company (no matter what size you are) and worked alongside many other business owners as they faced these challenges. This experience opened up his eyes to the game of business and what it takes to win.
In 2023 he sold his shares in that company and decided to join the team at Thrv. Thryv offers franchise management software that helps businesses run better. As an all-in-one software platform, Thrv helps streamline communications, operations, marketing, payments, and much more.
