“Healthy, yet indulgent. Familiar, yet creative. Fast food, but leveled up!” epitomizes the ethos driving Ghost Taco’s ascent in the industry.
Initially conceived as a means to sustain staff following the closure of their events business, Ghost Taco quickly garnered a devoted following. “We simply needed something to keep our staff on the job. The plan was always for Ghost Taco to disappear (hence the name),” explains Samantha Buckley, Founder & CEO.
However, overwhelming demand and rave reviews have positioned Ghost Taco as a rising star in the culinary world. Over the past two years, the team meticulously honed their menu, packaging, and restaurant concepts, preparing for a monumental expansion.
“Our mission is simple – deliver chef-inspired tacos that challenge the norm,” asserts Samantha.
Since opening their first brick-and-mortar location in December 2023, Ghost Taco has swiftly expanded, with three franchises currently under construction and two slated to open in the coming month. This rapid growth underscores the demand for innovation and quality in the quick-service restaurant (QSR) sector.
Ghost Taco’s distinctive branding, characterized by bold, vibrant hues, with a hint of 90’s nostalgia serves as a magnet for customers. However, it’s their “unauthentic Mexican” approach to tacos that truly sets them apart. From classic best sellers like their Birria Quesa to inventive vegetarian creations such as Crispy Korean Tofu and charred Brussels Sprout options, Ghost Taco’s menu promises an exceptional culinary journey.
In addition to their elite cuisine, Ghost Taco’s innovative marketing strategies are gaining traction, with a burgeoning social media following eagerly anticipating their expansion to new locations. Their partnership with street food legend Matt Basile consulting chef has further heightened their notoriety, drawing even more attention to their unique offerings.
As Ghost Taco continues to gain momentum and expand its reach, it is on the brink of revolutionizing the franchise industry, poised to establish a new benchmark for excellence in the realm of fast-food dining experiences.
