The deal marks the 52nd franchise agreement for Heal Wellness – an acai bowl and smoothie QSR dedicated to providing all natural superfoods that are not only nutritious, but also delicious. In early May, Happy Belly Food Group exercised its right to acquire the remaining 50% of Heal Wellness it didn’t already own.
The Halifax franchise deal meanwhile is the first for that city and part of a wider expansion across the country, having grown, over the last three years, from 2 locations to 20 locations (6 corporate and 14 franchised), with a significant amount still to open in 2025-2026.
As Sean Black, Chief Executive Officer of Happy Belly, put it: “I’d like to thank our newest Area Developer David Wilson for his early work in our Atlantic Canada expansion. David’s local connections have already yielded early results.”
He added: “With multiple units under construction in Alberta, British Columbia, and Ontario and 130 total units secured under development agreements, franchise interest from both operators and landlords is accelerating. This positions us for sustained, predictable organic growth nationwide.
“With our area developers building a pipeline of potential franchise candidates across Canada, we look forward to building on this momentum and securing more franchise agreements across our portfolio of emerging brands. Establishing Heal on the east coast is going to be a key growth pillar for Happy Belly and represents a significant step in our national expansion strategy.”
