One of the biggest missed opportunities seen with growing franchise systems is underutilizing video at the franchisee level.
While your brand’s main website might have a polished national campaign, what about your local locations? Does each franchisee have content that builds personal trust with their own community? If not, you’re leaving awareness, engagement, and leads on the table.
Here are the three essential videos every franchisee should have on their location social media page or local website.
“Welcome to our location” video
This is your first impression. It’s a 30-60 second walk-through style video that shows customers what to expect when they visit. Friendly faces, the storefront exterior, interior space, and maybe even the signature product or service in action.
Why it matters:
- People like to know what they’re walking into—especially if they’re new to the brand. This video helps break down hesitation and creates instant comfort
Perfect for:
- Google business profiles, location landing pages, email signatures, and social media
“Meet the owner” story
Every franchise location is backed by a real person with a real story. A 1–2-minute video featuring the franchisee talking about why they chose this brand, what they love about their work, and how they serve their local community, makes a huge impact.
Why it matters:
- Franchise buyers and customers alike want to connect with people, not just logos. Humanizing the owner boosts both recruitment trust and customer loyalty
Bonus use case:
- These videos are also powerful tools for franchise development—future buyers get to see what being an owner is really like
Customer testimonials or local impact videos
Short, social-style testimonials from real customers—or highlights of a community event—can dramatically increase local engagement.
Why it matters:
People trust other people. When customers see someone from their city speak positively about a product, service, or experience, they’re more likely to act.
However, testimonial videos don’t need to be formal. Capturing 20-second soundbites during a shoot day is often more powerful than overly polished content.
Real franchise impact
Whether you’re a food franchise, a wellness brand, or a home service powerhouse—franchisees are your frontline. Equipping them with these essential videos means they:
- Build deeper local trust
- Stand out in search
- Convert more leads
- Strengthen your national brand
- Head office can use these videos too to grow their franchise and highlight franchisees and locations.
In short, build your brand, making essential use of these videos.
