With industry leaders reporting record interest from Canadians seeking control over their careers, the return of the Franchise Canada Show Toronto on February 7th and 8th at the International Centre, is timely. The show is the go-to starting point for Canadians exploring small business ownership and more flexible, independent careers. Attendees can meet face-to-face with established Canadian Franchise Association (CFA) member brands, connect with industry experts, and participate in valuable learning sessions designed to help new and prospective entrepreneurs confidently navigate their entrepreneurial journey.
This year’s show will feature a wide range of franchise categories, from home services to specialized B2B solutions to emerging food and retail concepts. The breadth of brands exhibiting reflects a decisive shift in where Canadians are choosing to invest. From essential services that support everyday needs to customer-focused retail and food concepts, attendees will be able to meet established brands such as The UPS Store Canada, Boston Pizza International, Second Cup Coffee, Pizza Nova and CEFA Early Learning.
“Across the country, we’re witnessing a surge of entrepreneurial confidence,” said Sherry McNeil, President & CEO of the CFA. “Canadians are evaluating business ownership through a more strategic lens, one that prioritizes essential services, lifestyle alignment, and long-term growth potential. It’s a pathway that enables everyday Canadians to become small-business owners and positively impact their local communities.”
Even with ongoing economic challenges, including cautious consumer spending and sustained cost-of-living pressures, the franchise business model continues to demonstrate remarkable resilience. According to Gary Prenevost, industry expert, CFA member and consultant with FranNet, interest in partnering with established brands is hitting unprecedented levels, driven by Canadians seeking stable, flexible, and purpose-driven career alternatives in an unpredictable job market.
Key Trends and Insights Shaping Franchising in 2026
- Essential and need-based services are in demand
In tougher economic conditions, aspiring business owners are prioritizing concepts that deliver consistent, everyday value. Categories such as home improvement, renovations, senior care, and children’s education services are all experiencing surging interest as consumers continue to spend on necessities - Work-life balance is influencing ownership decisions
Entrepreneurs are prioritizing flexibility and lifestyle compatibility. As a result, mobile, home-based, and low-overhead business models, especially those with simplified labour requirements, continue to gain traction - Foodservice is evolving with authenticity and specialization in mind
Consumers are gravitating toward brands rooted in genuine heritage, personal connections, and culinary specializations. Even within competitive QSR segments, niche, culturally grounded, or category-specific concepts that are honing their skills and making a name for themselves in a target categoryare outperforming brands that are trying to do it all and appeal to everyone - Economic uncertainty is accelerating entrepreneurial ambition
With traditional employment markets in flux, many Canadians turn to franchising as a more secure and structured, lower-risk way to gain control of their financial future. The heightened interest reported by industry advisors, such as Prenevost, speaks to a broader shift toward long-term, self-directed career stability
Attendees will have the opportunity to meet with proven, successful brands, speak with industry professionals and attend educational sessions offering practical guidance on evaluating and selecting the right opportunity. Whether you’re exploring business ownership for the first time or expanding an existing portfolio, the show provides direct access to the insights, resources, and connections essential for navigating today’s dynamic small- business landscape.
Event Details:
When: February 7 & 8, 2026Where: International Centre, Hall 4FREE Admission with Pre-registration: Click HERE or visit franchisecanada.show.
