Liane Caruso, CFE, co-founder of Franchise Assembly and fractional CMO at HelloCMO, argues that local marketing ownership is not a question with a single right answer – it is a question that needs an actual answer, defined at the level of individual responsibilities and backed by real infrastructure.

Alex Colthart argues that franchisors who invest in annual conventions are sitting on a content goldmine – and most of them let it walk out the door when the event ends.

Mark Scott, Partner at PartnerWise Franchise, shares the due diligence questions that Canadian franchise buyers most often overlook – from assessing franchisor stability to stress-testing financial projections against rising costs and economic uncertainty

AI is giving franchise brands access to increasingly sophisticated marketing capabilities. The next challenge is ensuring those capabilities reach every local market in a way that is relevant, scalable and effective

Shawn Saraga, founder of The Franchise Academy, explains how the journey from a single franchise location to generational wealth is built not on grand plans but on learning from every store – including the ones that fail

9,000 clicks. 500,000 views. Thousands of impressions. Your analytics marketing report can look impressive, but without understanding the people and journey behind those numbers, they can also lead to some very expensive conclusions

Lisa Stead of Stagecoach Performing Arts explains why thorough franchise due diligence should go well beyond validating figures, and sets out five questions that reveal what a franchise is really like to own

How the Canadian Franchise Association (CFA) brings franchises to the forefront during Small Business Month

Buyers used to arrive at discovery day to be sold. Now they arrive to verify. Franchisors who have not noticed the difference are in for a reality check

Victor Turcanu outlines practical steps for Canadian franchisors to mitigate US tariff volatility, covering exposure reviews, supply‑chain flexibility, contract adjustments, disclosure updates, and proactive franchisee communication

Brian Bazely profiles four Canadian franchise brands that demonstrate different forms of innovation, from reimagining tired sectors to building businesses with a meaningful reason to exist

Franchise brands are creating more video than ever, but pressing record does not guarantee attention. Jess Parker explains what makes people stop, stay, connect and remember