Developing an effective lead generation strategy that builds trust and converts inquiries into franchisees
Gen Z: The next big wave of franchise owners
Sebastian Aguirre
Oct 18 '24
Gen Z is embracing franchise ownership at a rapid pace, with 9% already becoming franchise buyers
Elevate your franchise brand:
Sebastian Aguirre
Sep 16 '24
Balancing A.I. and personalized review responses to boost customer loyalty and reputation
Understanding social proof as a powerful human motivator for your franchise business
Sebastian Aguirre
Aug 15 '24
There is no doubt that people feel more confident knowing someone else took the risk first. It’s even better if that person had a positive outcome.
How a strong online reputation boosts franchise brand attractiveness to potential franchisees
Sebastian Aguirre
Jul 16 '24
Online reputation can enhance brand perception and attract top-tier owners. How?
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch
Latifa Yedroudj
Jul 11 '24
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch
Operational KPIs vs. Customer Experience KPIs: Striking the right balance
Kyla Broughton
Jul 3 '24
With its standardized practices, the fast-paced, competitive world of franchising can be particularly prone to laser-focusing on only operational KPIs
Don’t let franchise leads grow cold: How to keep potential franchisees engaged
Pamela Labelle
Jun 17 '24
Consistent nurturing is key to converting leads into franchisees. Email reminders, SMS notifications, and various digital touchpoints keep potential franchisees informed and interested, allowing you to make the most of your marketing budget.
Cracking the customer code: How franchisees can unlock success with metrics
Kyla Broughton
Jun 13 '24
Delivering a stellar customer experience (CX) is the golden ticket to success; the key to achieving that ticket is the power of metrics.
How to pitch yourself to a Franchise brand
Stuart Wood
Jun 12 '24
If you’re thinking of becoming a franchisee with an existing brand, there are many things you can do to help your application stand out from the crowd.
Master the challenge of local community marketing: Become a successful franchisee
Tim Morris
Jun 6 '24
Unravel the fears of marketing as a new franchisee and discover the path to success in growing your franchise business.
How Google reviews reflect and influence consumer behavior
Sebastian Aguirre
Jun 3 '24
Explore how Google Reviews have become a critical tool for consumers, shaping purchasing decisions, trust levels, and brand perceptions.