Franchise buyers are watching. Your reviews tell a louder story than your marketing ever could

Crisis-proofing a franchise isn’t just about damage control, it’s about building a foundation that prevents backlash before it begins

Google reviews don’t just shape reputation. They drive foot traffic, trust, and franchise expansion

AI’s role in franchise marketing extends beyond automation, it also provides valuable insights that improve customer engagement

As the seasons change and most of Canada moves into warmer months, now is the perfect time for franchisors and franchisees to build a comprehensive content library that can be used throughout the year

Marketing teams spend millions of dollars each year trying to create authentic brand voices that resonate with customers

In the splendour of The Carlu, in Downtown Toronto, Canada’s franchising elite gathered for the much-anticipated Elite Franchise Top 100 (EF100) 2025 gala

In the fast-paced world of franchising, marketing strategies need to be efficient, scalable, and impactful

As tariffs reshape trade and consumer expectations, Canadian franchisees must adapt. Google Reviews offer a powerful tool to build trust, enhance local appeal, and maintain customer loyalty

Social media marketing presents unique challenges for franchise organizations, where the need for brand consistency meets local market demands.

Franchise businesses have always had a unique position in the business world

In today’s digital-first world, producing good-quality content is not just a marketing strategy—it’s the backbone of a successful online presence.