Google Reviews in 2025: Trends shaping local SEO and the new FTC Compliance era

Google Reviews in 2025: Trends shaping local SEO and the new FTC Compliance era

Sebastian Aguirre
Dec 5 '24
As Google refines its Reviews System and the FTC enforces stricter rules, franchisees must adapt with transparency. Explore key trends and compliance essentials for managing online reviews
Network power: The importance of forging strong relationships in franchising

Network power: The importance of forging strong relationships in franchising

Nick Empson
Dec 4 '24
Strong relationships are the backbone of franchise success. Discover how building a robust network can drive growth, provide support, and foster shared learning
Beyond the Dog & Pony Show: Turning marketing visits into meaningful impact

Beyond the Dog & Pony Show: Turning marketing visits into meaningful impact

Maliesa Cadogan
Nov 14 '24
The “Dog & Pony Show”. Sound familiar? If you’re a field coach, or in franchise leadership… you know what I’m talking about
What the FTC’s ban on fake reviews means for franchisees

What the FTC’s ban on fake reviews means for franchisees

Sebastian Aguirre
Nov 7 '24
The FTC’s ban on fake reviews demands greater accountability from franchisees, emphasizing authentic feedback to build trust, avoid penalties, and highlight genuine customer satisfaction across locations
Attracting interest and driving action

Attracting interest and driving action

Darryl Sangster
Oct 24 '24
Developing an effective lead generation strategy that builds trust and converts inquiries into franchisees
Gen Z: The next big wave of franchise owners

Gen Z: The next big wave of franchise owners

Sebastian Aguirre
Oct 18 '24
Gen Z is embracing franchise ownership at a rapid pace, with 9% already becoming franchise buyers
Elevate your franchise brand: Balancing A.I. and personalized review responses to boost customer loyalty and reputation

Elevate your franchise brand:

Sebastian Aguirre
Sep 16 '24
Balancing A.I. and personalized review responses to boost customer loyalty and reputation
Understanding social proof as a powerful human motivator for your franchise business

Understanding social proof as a powerful human motivator for your franchise business

Sebastian Aguirre
Aug 15 '24
There is no doubt that people feel more confident knowing someone else took the risk first. It’s even better if that person had a positive outcome.
How a strong online reputation boosts franchise brand attractiveness to potential franchisees

How a strong online reputation boosts franchise brand attractiveness to potential franchisees

Sebastian Aguirre
Jul 16 '24
Online reputation can enhance brand perception and attract top-tier owners. How?
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch

Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch

Latifa Yedroudj
Jul 11 '24
Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch
Operational KPIs vs. Customer Experience KPIs: Striking the right balance

Operational KPIs vs. Customer Experience KPIs: Striking the right balance

Kyla Broughton
Jul 3 '24
With its standardized practices, the fast-paced, competitive world of franchising can be particularly prone to laser-focusing on only operational KPIs
Don’t let franchise leads grow cold: How to keep potential franchisees engaged

Don’t let franchise leads grow cold: How to keep potential franchisees engaged

Pamela Labelle
Jun 17 '24
Consistent nurturing is key to converting leads into franchisees. Email reminders, SMS notifications, and various digital touchpoints keep potential franchisees informed and interested, allowing you to make the most of your marketing budget.