Vanity metrics don’t close deals. Franchisors need to measure what drives both franchise development and franchisee success

As the year winds down, many businesses find themselves scrambling to make an impact before the calendar flips

As a franchise lawyer, I have witnessed firsthand the opportunities and pitfalls that come with scaling a franchise system

For years, people believed that success came down to knowledge. Before the internet, that was probably true. If you had access to the right training, books, or mentors, you had a serious advantage

When I started in film, everything was slower. Heavier cameras, long capture times, and boxes of beta tapes stacked like trophies of completed projects

Buyers expect more personalization, transparency, and value than ever before. Here’s how franchisors can reimagine the process to improve conversions and strengthen relationships

Fully integrated PR agency reflects on five years of creativity, client impact, and franchise communications leadership

Franchise success hinges on more than just a strong brand or a solid business model. In today’s environment, local engagement is becoming a critical driver of growth and reputation

In franchising, growth depends on trust. Potential franchisees and customers want more than polished ads or sales material. They want to see proof

Adopting reputation marketing software system wide unlocks growth, loyalty, and stronger sales across every franchise location

Public relations in franchising is often associated with major announcements, national campaigns, and carefully crafted recruitment drives

In an increasingly crowded franchise marketplace, standing out is harder than ever. Buyers have more options, brokers are juggling dozens of brands, and candidates are doing more due diligence before they invest