As with any major decision, it requires a strong team of experts who understand the nuances and total scope of successful franchise development. At SMB Franchise Advisors, we’ve helped hundreds of entrepreneurs navigate this journey, and know that the right franchise consultants and suppliers can make or break the success of your expansion.
Here’s a look into the best practices a franchise development team should offer you to support legal, marketing, finance, technology, training and more:
Experience in franchising
Industry experience is non-negotiable. Look for consultants and suppliers who have deep experience specifically in franchising. They should know the ins and outs of what it takes to build and grow a franchise system. This expertise will save you time, money, and stress—because franchising is a business unto its own. You want consultants who’ve worked directly with franchisors and have a clear understanding of franchisee expectations from you.
Proven success and reputation
You need more than just a good pitch—seek out consultants and suppliers with a track record of success. Ask for references and case studies that show tangible results. This means positive testimonials from franchisors who’ve been where you are and succeeded. A solid reputation, proven outcomes, and real-world results are the best indicators of a consultant or supplier’s ability to move the needle for your brand. Trust, but verify!
Ethical standards and integrity
Franchising is a serious business—there’s a lot of financial and personal capital at stake. You need to work with people who operate with the utmost integrity. Your partners should be transparent about their fees, deliverables, and how they plan to help you. There should be no smoke and mirrors. When you make decisions with the long-term in mind, you need partners who will do the same.
Holistic support throughout the journey
Franchising isn’t a one-and-done process. It’s an ongoing partnership between your franchisees and the suppliers who support them. Your consultants and suppliers should offer comprehensive support that extends beyond the initial launch phase. From setting up your franchise to advice on training programs for new franchisees to managing operations, the best consultants won’t just walk you through the first steps—they’ll be there with you every step of the way to help ensure your growth is profitable, compliant, and sustainable.
Additional insights to guide your decision
Look for vertical specialization
Whether it’s health & wellness or education, senior care or quick service restaurants (QSR), make sure your partners are familiar with your industry. Specialized knowledge helps consultants tailor their strategies to your unique needs, which can save a ton of time and headaches down the road.
Problem-solving ability is a must
Franchising can throw curveballs your way, and you need partners who can think on their feet. It’s not just about following a script—it’s about adapting to challenges and finding solutions that help you stay on track. When vetting your consultants, evaluate their problem-solving ability. How do they approach obstacles? Are they proactive or reactive?
Communication is key
One of the most important traits you’ll need in a franchise consultant or supplier is clear, consistent communication. Before signing a contract, meet with the individual who will be handling your account. This person must not only have the expertise but also the ability to communicate effectively and keep you informed at every stage. Clear communication is the backbone of any successful partnership, and it’s crucial for ensuring you’re always on the same page.
Choosing the right franchise consultants and suppliers is a critical decision that requires careful thought. At SMB Franchise Advisors, we are a boutique executive team who know “it’s all about the relationship!” Strategic partnerships with the right people from the ground floor are necessary to catalyze your success. Take your time, ask the right questions, and vet your options thoroughly. Our extensive network includes top-tier franchise attorneys, marketing agencies, sales brokers, technology providers, and other franchise leaders who can help you build a winning franchise system. Reach out to us today and let’s start building the future of your brand, together.