This exciting development marks a key milestone in Stagecoach’s strategic growth journey, making its signature blend of confidence-building, creativity and performance training accessible to even more families across the country.
With over 35 years of global success and a respected reputation for nurturing young talent, Stagecoach delivers dynamic classes in singing, acting and dancing for students aged 4 to 18. The expansion into these thriving communities reflects the rising demand for high-quality performing arts programs in Canada—programs that not only cultivate artistic skills but also instill essential life values.
“We’re thrilled to welcome Ottawa West, Calgary East and Ajax-Pickering to the Stagecoach family,” says Kristi Wenaus, CEO of Stagecoach Canada. “These communities are bursting with creative energy and our goal is to provide young people with a safe, inspiring space where they can grow and thrive.”
A vibrant expansion coast to coast
The Ottawa West franchise brings Stagecoach’s award-winning teaching model to Canada’s capital region—a hub for cultural appreciation and community involvement. Calgary East represents continued growth in Western Canada, becoming the fifth Stagecoach school alongside successful locations in Calgary West and North Vancouver.
Meanwhile, Ajax-Pickering joins the strong Stagecoach network in the Greater Toronto Area, offering programs to an increasingly diverse and engaged suburban population. These new schools are locally owned and operated, a hallmark of Stagecoach’s franchise structure. Each franchisee brings not only business acumen but also a heartfelt commitment to making a difference in young lives through the performing arts.
One of these passionate leaders is Roxanne Richardson, the newly appointed franchise owner of Stagecoach Ajax-Pickering. For Roxanne, the decision to open her first school this fall is both a professional opportunity and a personal milestone.
“Opening Stagecoach Ajax-Pickering feels like the beginning of a new chapter for our family,” Roxanne shares. “I’ve seen firsthand how performing arts can transform young people—helping them find their voice, grow in confidence and build friendships. Bringing that energy to our community means everything to me. It’s a chance to build something lasting, something meaningful—not just for the students and the community, but for my family too.”
What makes Stagecoach so unique?
At the heart of Stagecoach’s model lies its powerful philosophy: Creative Courage for Life. It’s more than just a tagline—it’s a foundational belief that every child deserves to feel confident, supported and free to explore their creativity. Unlike many performance schools that emphasize results and competition, Stagecoach champions the process of personal growth and artistic exploration.
Each program is structured around three developmental stages—Early Stages (ages 4–6), Main Stages (ages 6–14), and Further Stages (ages 14–18)—allowing students to progress at their own pace. Classes are thoughtfully scheduled after school and on weekends to support academic commitments. Led by passionate, experienced instructors who emphasize both skill development and confidence building.
In every class, students explore a vibrant mix of singing, acting and dancing, building a well-rounded foundation that reaches beyond the stage. As they rehearse and perform, they also strengthen key life skills—such as collaboration, communication, empathy and creative thinking. These skills empower them to thrive in school, build strong relationships and navigate future careers with confidence.
Why invest in a Stagecoach franchise?
Becoming a Stagecoach franchisee is a unique opportunity to build a successful business while making a direct impact in the community. Owners gain access to a globally recognized brand, complete with extensive training, proven curriculum and ongoing support.
Whether franchisees come from an arts background or are new entrepreneurs, Stagecoach equips them with the resources and guidance to hit the ground running. This includes help with local outreach, team hiring, scheduling and even performance planning. The business model is designed to be both scalable and sustainable—with recurring tuition, manageable overhead and strong family engagement.
Stagecoach’s reputation for quality and safety means parents are already looking for enriching opportunities like this in their area. Franchisees start with an immediate sense of purpose and community connection.
The personal rewards of ownership
Owning a Stagecoach school is much more than managing a business—it’s a meaningful way to foster creativity and create lasting joy. Franchisees like Roxanne become community builders, mentors and cultural champions. The reward? Seeing children discover their confidence, watching families cheer at seasonal performances and building a legacy rooted in passion and purpose.
Many Stagecoach owners also share how the experience enhances their own family life. Running a creative business offers flexibility, fulfillment and a source of pride—not only professionally, but personally. Roxanne’s journey is just beginning and her school promises to be a vibrant extension of her dedication to community, creativity, and togetherness.
A joyful celebration of growth
With the arrival of Ottawa West, Calgary East and Ajax-Pickering, Stagecoach Canada continues its inspiring journey—building not just a national brand, but a movement that empowers the next generation. The students are eager, the communities are ready and the new franchisees are stepping boldly into roles that will shape lives.
To all of our new franchise owners—congratulations! You’ve made an incredible life choice. Stagecoach is more than a school—it’s a place where dreams are nurtured, voices are found and stars begin to shine. This fall, the spotlight’s on you!
This article comes courtesy of Stagecoach Performing Arts Canada, who are all about performance – on stage, in life and in business. Here to inspire children and provide them with the confidence to be themselves.
