Social and competitive pickleball provider seals Master Franchise Agreement that will see industry veterans Andrew Edwards and Deanna Gestrin bring ten new locations to the province
The initiative comes as Pickleplex Social Club revolutionizes the way people experience paddle-based pickleball, blending sport, social interaction, and community engagement in purpose-built indoor facilities. With the rapid growth of pickleball across North America, the demand for dedicated venues where players of all skill levels can enjoy the game in a welcoming environment, has never been higher.
Meanwhile, Andrew Edwards brings over 25 years of entrepreneurial and franchising expertise to Pickleplex Social Club. A former junior provincial tennis player, he has always had a deep passion for racket sports and is thrilled to be part of pickleball’s explosive growth. With nearly two decades dedicated to the franchise industry, Andrew has successfully built and led multiple businesses, mentoring new franchisees and helped them navigate the journey of business ownership. His leadership will be instrumental in establishing and growing Pickleplex locations across British Columbia.
Deanna Gestrin brings other attributes, notably a wealth of experience in education, counselling, and community development. As a post-secondary educator at Simon Fraser University and a registered clinical counsellor, Deanna fosters growth and resilience through strong communication, strategic thinking, and innovation.
Her passion for family, fitness, and community aligns perfectly with Pickleplex Social Club’s mission to create spaces where individuals and families can engage in fun, active experiences together.
As Steven Fry, Co-founder and CEO Pickleplex put it: “Pickleplex started as a vision just over a year ago and in that time we’ve taken it from a concept to reality with multiple locations already serving the pickleball community in Ontario. Now with Deanna and Andrew engaged to deliver our vision in BC we’re another step closer to becoming Canada’s national pickleball destination.”
The first Pickleplex Social Club locations in British Columbia are set to open in the coming months, with plans for additional expansion in the works. Entrepreneurs interested in joining this dynamic franchise opportunity are encouraged to reach out for more information.
