Bubblegum Canada, the public relations agency specializing in lifestyle, travel and tourism, foodservice and hospitality, trade shows and events, sustainability, tech and franchise communications, is celebrating its fifth anniversary, marking half a decade of helping brands grow through creative storytelling, strategic media relations, and innovative digital campaigns.
Founded on the belief that communications should be as unique as the brands they represent, it has spent the past five years building a reputation as a trusted partner, consistently delivering measurable impact for globally-recognized organizations and emerging brands.
From supporting the launch of Canada’s first-ever solar-powered beach cleaning robot with the country’s longest standing environmental NGO, to leading conversations around Canadian travel habits, upcoming trends, and deeper insight into some of the industry’s most pressing challenges, Bubblegum has deep-rooted expertise creating strategic communications campaigns, regardless of industry.
“Five years ago, we set out to do things differently, by crafting communications that are fresh, creative, and grounded in results,” said Lisa Raffaele, Founding Partner + CEO of Bubblegum Canada. “We’re proud of how far we’ve come, but even more excited about where we’re headed. This milestone is a testament to our out-of-the-wrapper approach grounded in strategy, the clients who trusted us, the media and influencer partners who amplified our stories, and the team that continues to bring bold ideas to life.”
“From day one, our vision has been to build an agency that blends creativity with accountability, where bold ideas that ‘POP’ are backed by strategy and results,” added Dena Cole, Founding Partner + President of Bubblegum Canada. “We’ve delivered incredible campaigns over the last five years, and we are incredibly proud to continue to work with brands that share our passion for growth, innovation, and authentic storytelling.”
Recent client wins
Bubblegum Canada’s success is reflected in the strong partnerships it has built over the years. It is proud to serve as the agency of record for several national and international brands, even adding a few new names in 2025 to its robust roster, including:
- Foxy Box Laser + Wax Bars, a fast-growing franchise redefining the beauty space across Canada
- JUSTICE Haircare, an award-winning brand trusted by stylists and consumers globally, designed by professionals and formulated in Australia
- OK Tire, one of Canada’s largest tire and automotive service networks
- SFA Saniflo Canada, a leader in plumbing and HVAC innovation
In addition, Bubblegum Canada recently formed a strategic media partnership with Elite Franchise Canada, aligning on initiatives such as the prestigious EF100 National Awards Program, which celebrates Canada’s top franchise brands and their innovation, leadership, and the impact they have on Canada’s economy and communities.
5-year growth and looking ahead
Since its founding, Bubblegum Canada has:
- Expanded its integrated services, prioritizing a strategic 360-approach to ensure media coverage, material development and more coincide with client’s business growth goals
- Launched its signature 60-Day Grand Opening PR Package, designed to set franchises up for success and help them enter new markets with momentum
- Helped brands successfully navigate changing market conditions by pivoting campaigns, building community connections, and amplifying thought leadership
- Established itself as a go-to communications partner for franchise systems across Canada
Looking ahead, Bubblegum Canada is focused on continuing to prioritize its 360-degree communications approach that blends creativity with strategy at every level. By harnessing emerging technologies, the agency will continue to deliver campaigns that drive measurable results. From hyper-local activations that build grassroots momentum to national storytelling that elevates brand awareness, Bubblegum Canada remains committed to helping clients grow with authentic, innovative, and results-driven communications.
