Back to school, back to the pool: British swim school encourages families to “jump on in” and continue swim lessons year-round

TORONTO, ON, September 1, 2026  –  British Swim School, North America’s leading learn-to-swim provider, announced a Back to School sweepstakes for Canadian families that runs from September 8 to 30, 2026.

The sweepstakes gives one lucky Canadian family the chance to win a year of swim lessons valued at $1,200 CAD together with a prize pack of swim gear. Entries are accepted at BritishSwimSchool.com/BackToSchool2026.

With 45 years of experience and more than 450 locations across North America, British Swim School is expanding its presence in Canada. The organization operates franchise locations in British Columbia, Alberta, Ontario and Quebec and is seeking new franchise partners.

British Swim School’s curriculum emphasizes survival skills first, teaching children as young as three months to be comfortable and safe in the water before progressing to traditional strokes. Developed over four decades, the program has helped more than one million children learn to swim.

Research by British Swim School shows that swimming consistently ranks among the top activities parents want their children to continue year-round, yet pool attendance often drops in September as school schedules begin. The sweepstakes launch aligns with the back-to-school period to encourage families to keep swimming throughout the year.

The prize package includes a full year of group or private lessons at a participating franchise location, a set of swim caps, goggles and a waterproof bag, providing everything a family needs to stay active in the water. The initiative reflects British Swim School’s mission to promote water safety and lifelong fitness.