International children’s drama franchise Drama Kids has hit a major milestone with its recent appointment of Eleanor (Ellie) Reynolds as the Master Franchisee for Canada. Boasting over 15 years of experience in the franchising industry, Reynolds combines her wealth of expertise with a passion for empowering young minds through drama. In her new role she will be the dynamic force propelling Drama Kids’ expansion efforts across the country.
“I’m thrilled to join as the Master Franchisee for Canada,” said Reynolds, adding: “As a fervent advocate of Drama Kids’ core values, I’m committed to empowering children with high-quality drama education and a space to cultivate essential life skills. I’m eager to lead its expansion efforts, ensuring that Drama Kids extends its reach to positively impact the lives of even more children nationwide.”
As Becky Goodfield, COO of Drama Kids notes: “Ellie was the perfect candidate to take Drama Kids to new heights in the region. Ellie’s extensive experience and her commitment to nurturing creativity, confidence and communication skills in children align seamlessly with Drama Kids’ core values. This makes her a natural fit to spearhead this exciting chapter of growth.”
Reynolds started out her career as a Senior Marketing Executive before setting-up her own consultancy firm, Ellie-Corp, to help grow the brand profile of businesses across Canada.
With her in-depth knowledge about brand development and franchising Reynolds is confident her expertise can bring a positive impact to Drama Kids – which itself underwent a recent rebrand.
Under her leadership, Drama Kids is striving to not only enhance its brand presence but also grow its dynamic network of like minded franchisees who share the brand’s mission.
“The surging demand for this invaluable service in Canada signals an exhilarating opportunity, and I’m keenly aware of its boundless possibilities. One of my primary responsibilities will involve the recruitment of new franchisees into the Canadian network,” said Reynolds.
“Canada remains untapped in terms of quality drama education, and Drama Kids’ innovative approach, coupled with a fresh strategic vision, pledges to create a lasting impact on the lives of children and franchisees alike,” she added.
Drama Kids’ global network boasts over 150 franchisees operating in more than 35 countries, with comprehensive training – covering teaching, marketing, program administration and specialised support – readily accessible to franchisees, both before they launch and throughout their journey.
Its formula, for over four decades, has seen an unwavering commitment to creating a nurturing and empowering environment for its students. Its comprehensive self-development program is designed to build confidence, enhance communication and social skills, nurture self-esteem, foster critical thinking, and much more.
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