Sherry McNeil, CFE is the president and CEO of the Canadian Franchise Association (CFA). A veteran of the franchise industry, she has amassed more than 25 years of experience working with franchisors and franchisees in both consultant and leadership positions. She has been repeatedly recognized as one of the world’s 100 Most Influential Women in Franchising, and was named a top international Franchise Educator and Inspirer in 2020. She serves as Vice-Secretariat for Communications on the executive leadership of the World Franchise Council, on the Board of Directors for the Ontario Chamber of Commerce, and the Board of Directors for Diversified Royalty Corp.