Liane Caruso, owner of HelloCMO, a franchise marketing consultancy where she serves as fractional CMO exclusively for franchise brand; she’s also co-founder of Franchise Assembly, a peer-driven event and education company serving the franchise industry. She also co-leads Let’s Grow! Franchise Growth Assembly, the country’s only franchise growth conference, created exclusively for franchisors. With 20 years of experience, Liane helps brands scale smarter through strategic marketing, leadership alignment, and community-building. She’s passionate about elevating the franchise industry, one connection at a time.