Kristi Wenaus writes about why values-led leaders are choosing purpose-driven franchises like Stagecoach. Uses a powerful story of a student who found her confidence on stage while hiding her rehearsals at home. Argues that Stagecoach franchisees witness genuine human transformation daily - and that this purpose is a commercial advantage, not a compromise. Covers over 50 performances and 2,000+ students across Canada in June 2026.