Fay Chapple, MBA, is the CEO of FC&CO, a boutique franchise consultancy that turbo-charges growth through laser-targeted lead generation, data-driven digital marketing, and head-turning brand strategy and store design. With 30 years steering global franchise empires, joint ventures, licensees, and corporate stores as a fractional COO and CEO. Fay has scaled restaurant, service, and retail networks on six continents—often before her second coffee. She’s also the founder of Mastermind City, City Media Group, and Elevated Living, and a sought-after speaker and author who translates boardroom wisdom into punchy, actionable playbooks for entrepreneurs who’d rather win than wing it.