With a recent news report from CBC Marketplace emerging this past month targeting the lack of training and knowledge some franchises allegedly have when it comes to serving Halal, understanding what Halal means and implementing effective training to support your field staff is more important than ever.
Halal food has emerged as a significant player in the restaurant industry. As FranOvation represents and also supports growth for a number of Halal-friendly restaurant chains, we strive to support our community in education and also awareness of what Halal means for Canadians.
With a growing Muslim population—over 1.6 million people according to the 2021 Canadian census—restaurants that offer halal options are not just catering to a niche market but are tapping into a burgeoning demand. This shift presents an opportunity for franchisors to expand their menus, enhance customer satisfaction, and boost their bottom line.
Understanding halal
Halal, an Arabic term meaning “permissible,” refers to food and drinks that comply with Islamic law. This includes the method of animal slaughter, as well as the ingredients used in food preparation. To ensure compliance, many restaurants seek halal certification from recognized bodies such as the Islamic Food and Nutrition Council of America (IFANCA) or the Halal Monitoring Authority (HMA). These certifications provide assurance to consumers that the food meets halal standards, which can be a significant draw for both Muslim and non-Muslim patrons.
Statistics on halal demand in Canada
The rise in demand for halal food is reflected in several key statistics:
- Market Growth: The global halal food market is expected to reach USD 2.6 trillion by 2028, with Canada playing a vital role in this expansion due to its diverse population.
- Consumer Base: A 2022 survey revealed that nearly 60% of Canadian Muslims prioritize halal options when dining out, with non-Muslims increasingly interested in halal food for its perceived quality and ethical sourcing.
- Restaurant Opportunities: According to a recent report from the Canadian Restaurant and Foodservices Association (CRFA), restaurants offering halal food can expect to increase their customer base by 20-30% in areas with significant Muslim populations.
These numbers illustrate not only a rising demand for halal options but also the potential for increased revenue in restaurants willing to adapt.
Tips for serving halal food
For franchise owners and operators looking to tap into this market, here are some essential training tips and advice:
- Get Certified: Ensure that your establishment obtains halal certification from a recognized authority. This not only builds trust with your customers but also differentiates your brand in a competitive market.
- Educate Your Staff: Conduct training sessions for your staff on halal practices. Make sure they understand what halal means, including the significance of halal slaughter and the importance of cross-contamination prevention in the kitchen.
- Understand Ingredient Sourcing: Many common ingredients, like gelatin and certain alcohol-based flavorings, may not be halal. Train your staff to read labels carefully and understand which products are acceptable. This also includes them understanding that just because a single product is halal, doesn’t mean that the entire restaurant is halal.
- Menu Development: Incorporate a variety of halal dishes that showcase cultural diversity. Options like halal kebabs, biryanis, and tagines can attract a wider audience and enhance your restaurant’s appeal.
- Communicate Clearly: Ensure that your menu clearly identifies halal options and consider including symbols or color codes to distinguish between halal and non-halal items.
Common mistakes and misunderstandings
Despite the growing awareness of halal, several misconceptions persist:
- Halal vs. Kosher: Many people mistakenly believe that halal and kosher are the same. While both have dietary restrictions, the rules governing them differ significantly. It’s essential for staff to understand these distinctions to communicate effectively with customers.
- All Meat is Halal: Not all meat is or can be halal. For it to be considered halal, the animal must be slaughtered according to Islamic guidelines, and certain animals (like pigs) are entirely prohibited.
- Cross-Contamination: Some establishments may not take the necessary precautions to prevent cross-contamination between halal and non-halal foods. This can lead to serious issues for observant customers, so proper training and kitchen practices are crucial.
Conclusion
The growing demand for halal food in Canada presents a unique opportunity for restaurant franchises to broaden their appeal and capture a loyal customer base. By understanding halal principles, obtaining proper certifications, and training staff effectively, franchise owners can ensure they meet this demand with confidence and integrity.
As the halal food movement continues to gain momentum, embracing this trend not only enhances your menu but also positions your franchise as a forward-thinking and inclusive business.
