Founded to revolutionize how franchise advisory, research, formation services and education are delivered, Altius Franchise Group is the parent company to FranOvation, Franchise Grade, and Franchise Fix. Together, these interconnected brands form a comprehensive franchise ecosystem designed to support individuals and companies at every stage of the franchise lifecycle—from early exploration to long-term brand expansion.
That vision is translating into measurable momentum. Altius recently surpassed a significant milestone, reaching over 500 franchise brands in active inventory and representing a variety of impressive household names in the restaurant, retail, wellness and beauty verticals.
Scaling expertise to match market demand
As the firm grows, Altius has remained intentional about strengthening its internal capabilities. The recent addition of Robert Balthes as Senior Advisor adds further depth to the firm’s advisory team, ensuring candidates and clients alike benefit from experienced, strategic guidance as they navigate increasingly complex franchise decisions. With a focus on seasoned Advisors to provide expertise to specific verticals, Advisors are able to better connect and also explain their area of expertise to potential buyers.
At the same time, Altius reinforced its commitment to service excellence with the appointment of Laura Pinilla as a full-time Customer Experience (CX) Manager. With an impressive international background, Pinilla has dedicated the past year to reviewing and refining internal workflows, systems, and integrations. Her work has played a critical role in elevating the consistency, clarity, and overall quality of the candidate experience.
Technology-enabled, candidate-first by design
Rapid growth often strains systems. Altius has addressed this head-on by investing heavily in infrastructure that scales intelligently. Enhanced client onboarding, AI-enabled tools, and one of the most advanced HubSpot-powered workflow and automation frameworks in the franchise consulting space, now underpin the firm’s operations.
These capabilities allow Altius to deliver faster communication, better education, and more personalized engagement—while maintaining the human advisory approach essential to franchising. “This is critical in the age of AI”, notes Founder and CEO, Angelee Brown.
Central to this model is Franchise Grade’s candidate-centric proprietary buyer journey and research funnel. Candidates are guided through structured quizzes, educational resources, and research tools that improve decision-making and set realistic expectations. This is particularly valuable for first-time franchise buyers, who often underestimate the complexity of franchise ownership without proper education.
An ecosystem built for every franchise outcome
Altius was built with the understanding that franchise candidates do not all end up in the same place. Some become franchisees. Others evolve into multi-unit operators. And some ultimately decide to become franchisors themselves.
A recent example illustrates the strength of this approach. Earlier this year, a high-net-worth, experienced franchisee explored multiple franchise opportunities through Altius before realizing their long-term vision was to build their own brand. Because of Altius’ integrated ecosystem, the candidate was seamlessly referred to a specialist within the organization who supported franchise model development, naming strategy, and early-stage planning for what is now a brand they can call their own and grow.
Rather than losing a candidate, Altius expanded their opportunity.
North American reach, purpose-built leadership
With offices in Canada and the United States, Altius Franchise Group is uniquely positioned to serve clients across North America, including brands and candidates pursuing cross-border franchise growth.
The firm is led by Angelee Brown, CEO, whose career spans franchise advisory, brand development, and strategic growth. Brown launched Altius with a clear objective: to create a more transparent, better-connected franchise ecosystem that reflects how candidates and brands actually evolve.
“Altius was built to reflect the reality of today’s franchise journey,” says Brown. “Candidates don’t follow a single path, and our role is to support them wherever that path leads. Growth matters only if it improves outcomes, and that’s the standard we hold ourselves to.”
As Altius Franchise Group continues its rapid rise, the firm remains focused on what fueled its success from the start: education, integrity, and an unwavering commitment to doing franchising better – at scale.
