Following a successful five years in business, Bubblegum Canada is ushering in a new era of growth with a leadership transition and the appointment of Erin McKay as Account Director.
After helping to found and grow Bubblegum Canada into one of the country’s leading PR and communications agencies, Founding Partner & President Dena Cole has decided to step down from her role to take on a new opportunity within the Ontario Government’s Tourism Sector.
“Dena has been an integral part of Bubblegum’s story from day one,” said Lisa Raffaele, Founding Partner and CEO, Bubblegum Canada. “Her creativity, drive, and partnership helped shape who we are as an agency. While we’ll miss her day-to-day presence, I couldn’t be prouder to see her bring her talent and heart to this exciting new chapter.”
To support a seamless transition and continued growth, the company has also confirmed that Erin McKay will be joining the agency full-time as Account Director, starting in November.
Erin brings more than 15 years of public relations and communications experience, with expertise in strategic storytelling, client relations, and brand building within the design and home industry. She was recently recognized as one of Canada’s Top 40 Under 40 PR Professionals, a testament to her leadership, mentorship, and commitment to purpose-driven communications.
“Erin is a natural fit for Bubblegum, she leads with empathy, insight, and an unwavering dedication to her clients,” adds Raffaele. “I’ve had the pleasure of working with Erin before, and I couldn’t be more excited to have her officially join the team. Her energy, experience, and leadership will help us continue to grow and deliver exceptional results, while staying true to who we are.”
