Franchising in Canada is entering an exciting new chapter. Elite Franchise Canada and the Canadian Franchise Association (CFA) have joined forces in a strategic media partnership that will amplify visibility for the sector, deliver in-depth education, and expand support for franchise brands nationwide.
This collaboration also brings new energy to the Elite Franchise 100 National Awards Program (EF100), with the CFA stepping in as the official awards supporter. Widely recognized as one of the industry’s most prestigious rankings, the EF100 celebrates innovation, leadership, and the impact franchises have on Canada’s economy and communities. With the CFA’s endorsement, the EF100 now carries an even stronger voice of credibility and recognition across the country.
A shared vision for Canadian franchising
At the heart of this partnership lies a shared commitment to elevate the entire franchise ecosystem.
As Scott English, CFE, global director at Elite Franchise Canada, puts it:
“We’re genuinely excited about this new partnership with the Canadian Franchise Association. As the national voice of franchising in Canada, the CFA brings incredible insight, reach, and credibility to the EF100 program, and having them on board as our official awards supporter is a real milestone. Together, we’re building something meaningful for the Canadian franchise community, and this is just the beginning. Let’s raise the bar, celebrate what’s great, and help more brands get the recognition they truly deserve.”
For the CFA, the alliance aligns seamlessly with its mission to champion franchising as a driver of Canada’s economy. Sherry McNeil, president & CEO of the CFA, emphasizes:
“The CFA is committed to championing franchising as a leading force in Canada’s economy. We are excited to align with Elite Franchise Canada and support the EF100 awards, to recognize the outstanding contributions of diverse franchise brands and provide them with the exposure and recognition they rightfully deserve.”
Raising the bar: What this means for the industry
The partnership underscores several priorities that directly benefit Canadian franchisors, franchisees, and prospective investors:
- Stronger industry collaboration: A unified effort between Elite Franchise and the CFA ensures franchising voices are amplified nationally.
- Educational impact: Both organizations will deliver insights, thought leadership, and resources designed to help brands succeed.
- Recognition of excellence: By strengthening the EF100 awards, the partnership ensures more brands gain the visibility they deserve.
In short, the collaboration is about more than prestige, it’s about raising the profile of franchising, celebrating its successes, and ensuring the industry continues to thrive.
Why it matters for franchise brands
The EF100 National Awards Program has quickly become a benchmark of excellence within the Canadian franchise sector. With the CFA now lending its support, franchise brands that participate are not only competing for a spot on a prestigious list, but also benefiting from exposure to one of the country’s most influential franchise organizations.
For investors and prospective franchisees, the partnership further reinforces trust. The CFA’s “look for the logo” campaign, encouraging Canadians to choose CFA member brands that adhere to the CFA code of ethics, now complements the EF100’s mission of celebrating excellence, creating a stronger, more transparent pathway for those exploring franchise opportunities.
Looking ahead
As Elite Franchise Canada and the CFA work together, the Canadian franchise community can expect enhanced collaboration, deeper educational initiatives, and a spotlight on the industry’s best and brightest.
The EF100 is already open for entries, and with the backing of the CFA, this year’s awards are set to be the most impactful yet. To learn more about submission guidelines, judges, and how to participate, visit the official Elite Franchise 100 page.
