Both organizations are on a mission to elevate franchising in Canada by connecting, recognizing, and supporting the country’s top-performing and emerging franchise brands. The partnership brings together two dynamic platforms that are quickly gaining momentum across the Canadian franchise landscape.
A growing footprint
Elite Franchise is a leading media platform that ranks and celebrates high-performing franchise brands. With a growing footprint in Canada, its Elite Franchise 100 list spotlights the most successful and innovative concepts in the industry.
Franchise Assembly, meanwhile, is a peer-driven education and event company focused on connecting franchisors and industry leaders through high-impact programming. Its portfolio includes the Franchise Marketing Live!, Hello Mastermind Peer Groups & Retreats, Let’s Grow! Franchise Development & Sales Assembly (US-based) and Let’s Grow! Franchise Growth Assembly—its flagship Canadian event—offering a fresh approach to franchise collaboration and professional development across North America.
Strengthening connections
Franchise Assembly is also strategically partnered with The National Franchise Show, North America’s largest franchise exhibition, to further strengthen exposure and connection between franchisors and prospective franchisees across the country.
“We’re thrilled to partner with Franchise Assembly ‘Let’s Grow!’ and bring greater visibility to the brands that are truly shaping the future of franchising in Canada,” said Scott English, Global Brand Director of Elite Franchise Canada. “At Elite Franchise, our goal has always been to celebrate excellence and inspire growth. Let’s Grow! aligns perfectly with that mission, and together, we’re creating a stronger, more connected franchise community from coast to coast.”
Returning to Toronto
Meanwhile, Let’s Grow! Franchise Growth Assembly, returns to Toronto on December 3–4, 2025 – the only Canadian event exclusively focused on growth and education for franchisors, offering deep-dive tracks, peer collaboration, and actionable strategies designed to move brands forward.
Specifically, the two-day assembly features deep-dive tracks in franchise development, operations, marketing, and leadership, and is known for its expert-led content sessions, collaborative format, and action-driven strategies.
“Both of our organizations are new to the Canadian market, but we’re already making waves, and this partnership is a reflection of that,” said Michael Hyam, co-founder of Franchise Assembly. “Elite Franchise is tapped into some of the strongest brands in Canada, and we’re proud to work together to expand the Let’s Grow! platform and bring more visibility and value to Canadian franchisors.”
As part of the partnership, Elite Franchise will collaborate on Let’s Grow! coverage and promotion to help expand its exposure to a broader audience of franchisors and suppliers. Together, the two organizations aim to provide more substantial resources and recognition for franchise brands driving growth in Canada.
Join us at the Let’s Grow! Franchise Growth Assembly in Toronto this December—Canada’s premier event for franchisor growth and collaboration. Visit https://franchiseassembly.com/lets-grow-canada to secure your spot. Already an Elite Franchise Canada subscriber or EF100 finalist? Use promo code EF100 at checkout to unlock your exclusive ticket discount.
