When someone visits your franchise website, they’re looking for answers—fast. Whether it’s a potential customer, a new franchise lead, or even a job applicant, they want information that’s easy to understand and quick to absorb, according to Alex Colthart
That’s where your FAQ page comes in of course. Or does it?
In fact, if your FAQ section is just a wall of text, you might well be missing out on one of the biggest conversion tools available today, namely video content.
Here’s why your franchise’s frequently asked questions should be turned into short-form video—and how it can drive trust, engagement, and growth across your system.
Why video FAQs work
Let’s face it: People skim text. But they watch video.
- Video builds trust — seeing and hearing answers from real people adds credibility
- Video improves retention — viewers remember 95% of a message from video vs. 10% from text
- Video ranks better — video boosts SEO and keeps users on your site longer
- Video saves time — answer the same question once—on camera—and reuse it everywhere
Examples of FAQs that work well as videos
Whether you’re a franchisor marketing to new customers or attracting franchisees, there are dozens of questions you’re already answering every day. These are perfect opportunities for video:
For franchise leads, for example, questions to ask include: What does it cost to open a franchise? What kind of support do I receive? What makes this brand different? and What’s a day in the life of a franchisee?
In the case of customers, on the other hand: What’s the ordering process like? Do you offer gluten-free/vegan options? How does your service work? Where are you located?
The point is that you already have these answers—they’re likely buried away in a PDF, email chain, or old web page. Videos just help you bring them to life.
Repurpose one video across multiple channels
What’s great about FAQ videos is their versatility. A 30-second clip answering a common question can live on:
- Your franchise development landing page
- Your social media feed or stories
- Your Google Business profile
- Email drip campaigns
- Internal training portals
So, in effect, one day of filming amounts to dozens of reusable video assets across your entire franchise ecosystem.
Real results from real brands
One of our clients in the service franchise space added video to their franchise opportunity page—and saw time on site increase by 53%. Another used short-form FAQ videos in their franchise lead funnel and cut their back-and-forth email volume by half.
In the end, it could be you too.
For more information: https://fortyfourinc.com/
