The FTC’s ban on fake reviews demands greater accountability from franchisees, emphasizing authentic feedback to build trust, avoid penalties, and highlight genuine customer satisfaction across locations

Developing an effective lead generation strategy that builds trust and converts inquiries into franchisees

Gen Z is embracing franchise ownership at a rapid pace, with 9% already becoming franchise buyers

Balancing A.I. and personalized review responses to boost customer loyalty and reputation

There is no doubt that people feel more confident knowing someone else took the risk first. It’s even better if that person had a positive outcome.

Online reputation can enhance brand perception and attract top-tier owners. How?

Celebrating franchising excellence in Canada – Elite Franchise 100 league table launch

With its standardized practices, the fast-paced, competitive world of franchising can be particularly prone to laser-focusing on only operational KPIs

Consistent nurturing is key to converting leads into franchisees. Email reminders, SMS notifications, and various digital touchpoints keep potential franchisees informed and interested, allowing you to make the most of your marketing budget.

Delivering a stellar customer experience (CX) is the golden ticket to success; the key to achieving that ticket is the power of metrics.

If you’re thinking of becoming a franchisee with an existing brand, there are many things you can do to help your application stand out from the crowd.

Unravel the fears of marketing as a new franchisee and discover the path to success in growing your franchise business.