Wetzel’s Pretzels

At Wetzel’s Pretzels, we turn a simple snack into a memorable experience with quality ingredients and bold flavors.

Minimum Investment

$ 230000

Fees

tbc

Full Investment

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Additional Funding Support

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Franchise Industry

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Estimated Annual Profits

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Our freshly baked, hand-rolled pretzels are the perfect treat whether you’re on the go or spending time with friends. True to our original vision, we serve fresh, delicious pretzels all day, creating places where memories are made—whether you’re sharing a snack with family or fueling up before an adventure. Every bite is a moment of joy, and we invite you to make each day a little sweeter with the twist that started it all.

Founded in 1994 by Bill Phelps and Rick Wetzel at South Bay Galleria in sunny Redondo Beach, California, Wetzel’s Pretzels began as a small idea with a big vision: to create the perfect pretzel. What started as a single location quickly became a beloved brand, gaining popularity across the U.S. and Canada. Today, with 12 locations in Canada and 10 more set to open in 2025, Wetzel’s Pretzels is expanding rapidly, bringing its irresistible, freshly baked pretzels to even more communities. Now with over 400 locations, including iconic spots at Disneyland Resort and Walt Disney World Resort, Wetzel’s Pretzels is cementing its place as a global favorite.

A TREAT FOR EVERYONE

We strategically place our locations in high-traffic spots like malls, amusement parks, and transit hubs, ensuring a warm, crave-worthy pretzel is always nearby. Our demographic is almost evenly split between men and women, with a slight skew towards women, making Wetzel’s Pretzels an ideal stop for families, travelers, and anyone craving a quick, satisfying bite.

A HELPING HAND

A key part of our success has been our commitment to sampling, a proven strategy that boosts sales. Offering free samples of our freshly baked pretzels lets customers experience our product firsthand and discover how irresistible it is. This personal touch builds lasting connections and encourages repeat visits. Our Canadian stores have embraced this approach, creating an inviting atmosphere where first-time customers are encouraged to try before they buy. This tactic has become a vital part of our growth and continues to drive success across both U.S. and Canadian locations.

At Wetzel’s Pretzels, we encourage our franchisees to open multiple locations because we know it drives greater success. Expanding their presence leads to increased visibility, customer loyalty, and higher profitability. With more locations, franchisees benefit from economies of scale, stronger brand recognition, and improved operational efficiency. We’re committed to supporting our franchisees with the resources and guidance they need to grow and thrive, ensuring long-term success at every stage of their journey.

Key Demographics:

  • Customer Profile: Our demographic is almost evenly split between men and women, with a slight lean toward women.
  • Top Markets: Canada: Alberta, Ontario, Edmonton, Quebec 

OUR FINEST OFFERINGS:

Get ready to treat yourself to the ultimate snack experience at Wetzel’s Pretzels! Dive into our warm, soft pretzels in mouthwatering flavors like classic salted or sweet cinnamon sugar. 

Craving something snack-sized? Our Pretzel Bites are perfect for sharing—or keeping all to yourself! For a heartier option, grab a Pretzel Dog, where a juicy hot dog is wrapped in our soft, golden pretzel dough. 

Choose from the classic Wetzel Dog or the cheesy, savory Cheese Dog for an extra boost of flavor. And don’t forget to wash it all down with our iconic signature lemonade or frosty frozen lemonade— the perfect cool, tangy complement to your salty and sweet pretzel indulgence.

TESTIMONIALS

As a Wetzel’s Pretzels franchisee, the sampling program has been a game-changer. Offering free samples allows customers to taste the quality of our pretzels firsthand, which draws them in and keeps them coming back. It’s a proven strategy that builds strong customer relationships and drives repeat business! – Yousef (Montreal, Qc)

Owning multiple Wetzel’s Pretzels locations has been key to my growth. It increases brand visibility, strengthens customer loyalty, and maximizes revenue. The support from the brand makes expansion smooth, and seeing my business thrive in different areas has been incredibly rewarding. It’s the ideal way to grow.Jason (Calgary, Ab)

Being a Wetzel’s Pretzels franchisee means being part of a supportive, growing community. From initial training to ongoing guidance, the brand’s team ensures I have the tools to succeed. The business model is solid, and the community we’ve built keeps customers coming back. It’s a great opportunity for any entrepreneur!Bruce (Toronto, On)

EF100 People's Choice Award

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EF100 People's Choice Award