waterbabies

Water Babies

Water Babies is the world’s leading baby and toddler swim school, with over 65 small businesses around the world teaching over 40,000 children each week.

Minimum Investment

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Fees

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Full Investment

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Additional Funding Support

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Franchise Industry

Children

Estimated Annual Profits

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Founded in 2002 on passion, professionalism and a drive to provide the best start in life to our swimmers, Water Babies constantly revises and improves its programs with experience and science in mind. Our model emphasizes a low overhead model that makes it much easier to get off the ground, and we provide extensive training, so anyone with the right attitude and drive can open a business that helps people and helps them achieve financial freedom.

Our differentiator is specialisation.  For us, by specialising in carer and child lessons for children between the ages of 0 and 5, we are able to concentrate and give the absolute best lesson possible. This allows us to not only charge a premium for our lessons, but our customers love us, boasting an average NPS of 51.

Our marketing messages are much more specific than our competitors as well, as we have a very narrow demographic.  This allows us to be more efficient with our ad spend.

The products we use are specially manufactured for children under 5 (most swim toys aren’t rated for children under 3), and are designed to be durable and high quality.  We have created award winning products like our splash mirror, which won best bath product of the year in 2023.

We offer world class training in both aquatics training and in all aspects of running a franchise business. 

  • Aquatics training starts with the same training all our Water Babies teachers get (approximately 150-200 hours of training), plus ongoing developmental training after launch for new roles, like learning to mentor aquatics staff or dipping babies in front of the camera for our under water photoshoots.
  • We cover every aspect of running a business in our training, as our franchisees tend to be first time entrepreneurs.

Water Babies Canada is very proud of our DEI success.  However, our success has been powered by a drive to be a part of our community, rather than a focus on special hiring practices. Our results speak for themselves! This is reflective of the beautiful fabric of our communities, and ensuring that everyone is given the same chance to shine.

We are always looking at ways to change and improve what we do.  We want to leverage technologies to make franchisees lives easier. We instituted a brand new custom Water Babies POS system starting in 2023, giving our franchisees an exclusive, built for purpose platform to run their unique businesses from. This included a new parent portal for our swimmers to be able to log in and see all their details, including their progress records, at a moments notice, meaning no one has to wait for report cards anymore!

Testimonials

“I started as a swim teacher and aquatics coordinator before joining Water Babies. I worked for Head Office before I opened my own franchise in Vaughan. Now, we have six amazing pool partnerships and six wonderful teachers who feel like family. Since joining Water Babies, I’ve had incredible life moments, including getting married and welcoming three beautiful daughters. This journey has been rewarding both professionally and personally” – Alexandra (Water Babies Vaughan) 

“I’m Carol, franchisee of Water Babies Mississauga. My journey began as a swim teacher in Toronto where I fell in love with working with little ones in the pool. Guiding families and creating a foundation of water safety, confidence and a love for swimming is what inspired me to take the leap and become a franchisee. The journey has been amazing – I’ve learned and grown a lot, and I feel so grateful to have the opportunity to make an impact in people’s lives.” – Carol (Water Babies Mississauga) 

“Launching Water Babies Ontario East has been an exciting and rewarding experience! Every day brings new challenges and lots of hard work – but the Water Babies team – from Head Office to the other Franchisees – supported us every step of the way. I feel lucky to get to connect with such lovely families through our program, impact little ones’ lives in our area, and be in a role where I learn something new every day.” – Brittany (Water Babies Ontario East) 

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EF100 People's Choice Award