With more than five decades of success, MR.SUB is one of Canada’s most recognized and enduring quick-service restaurant (QSR) brands. Founded in 1968, the brand has built a loyal following by delivering fresh, customizable subs made with quality ingredients, while continuously evolving to meet changing consumer expectations.
In 2025, MR.SUB’s momentum earned the brand a Top 10 ranking in the EF100 Canada Franchise Awards, reflecting a year of meaningful growth, modernization, and franchisee performance.
What Sets MR.SUB Apart
MR.SUB combines the strength of a legacy Canadian brand with a modern, performance-driven franchise model. In recent years, the brand has invested in innovation across menu development, marketing, digital platforms, and loyalty, ensuring franchisees are positioned to compete and grow in today’s QSR landscape.
Key differentiators include:
· Premium Hot Subs & Speed Oven Technology
High-end convection/microwave speed ovens power MR.SUB’s Fired-Up Favourites, expanding menu versatility and enhancing the guest experience.
· A Menu That Balances Heritage and Innovation
From classic subs and wraps to vegetarian and gluten-free options, MR.SUB offers broad appeal. The successful relaunch of the iconic Rib Sub demonstrates the brand’s ability to modernize beloved favourites.
· A Loyalty Program That Drives Revenue
Reward Member–exclusive offers increased member sales by approximately 30% in 2025, while the Rewards base grew by 50% year over year. National activations, including a National Sandwich Day contest offering free subs for a year, continue to fuel efficient customer acquisition.
· Modern, Digital-First Marketing
Digital coupons outperformed traditional printed mailers by 20%, delivering stronger results with greater efficiency and measurability.
· Off-Premise & Delivery Growth
Third-party delivery sales achieved more than double the performance of 2024, strengthening MR.SUB’s position in an increasingly convenience-driven market.
A Brand Reconnected with Canadians
MR.SUB has re-established national relevance through emotionally driven brand storytelling and strategic partnerships. A recent national brand campaign delivered significant reach across digital and traditional media channels, while partnerships such as the PWHL Toronto Sceptres reinforce the brand’s Canadian identity, community connection, and cultural relevance.
Franchise Support & Growth Outlook
MR.SUB offers franchisees a proven, easy-to-follow business model supported by comprehensive training, operational guidance, and national marketing support. Franchisees also benefit from competitive startup costs and group purchasing power that helps protect margins.
Today, MR.SUB operates 207 locations nationwide, with plans for 10 new store openings in 2026, including a renewed presence in British Columbia, a clear signal of confidence in the brand’s future growth.
For entrepreneurs seeking a trusted Canadian franchise with modern systems, strong brand equity, and clear momentum, MR.SUB represents a compelling opportunity.
Testimonials
“Joining MR.SUB as a franchisee has been an incredible experience. The brand’s strong name recognition gave me a head start, and the ongoing support is unmatched. From their focus on fresh, quality ingredients to their innovative marketing strategies, MR.SUB makes it easy to succeed. I’m grateful for the opportunity to be part of such a respected and trusted Canadian franchise.”
“Being a MR.SUB franchisee is more than just running a business—it’s being part of a legacy. The brand has a strong community presence and a loyal customer base, which has made it so rewarding to manage my location. Their support network is great, and I’ve learned so much as a business owner. It’s been a privilege to help bring a MR.SUB to my neighborhood.”
“MR.SUB has been a game-changer for me as an entrepreneur. The franchise model is simple to follow, and the team is always ready to help. I’ve loved seeing how customers respond to our fresh ingredients and customizable menu options. Every day feels like I’m delivering something people truly enjoy, and that’s what makes this journey so worthwhile. It’s a decision I’d make again in a heartbeat.”