With a 55+ year history, the company first opened its doors within a shopping mall in St. John’s, Newfoundland. From there, its reputation grew as Mary Brown’s became known for its fresh, made-from-scratch approach to chicken combined with genuine East Coast hospitality. Today, Mary Brown’s is more than just a homegrown Canadian success story – the brand continues to thrive with sustained growth across Canada and beyond, making it an exciting time for the proudly Canadian brand and potential investors.
It’s easy to see (or taste) what sets Mary Brown’s apart in the crowded QSR space: its unwavering commitment to product quality. The brand’s signature chicken is prepared using proprietary, patented cookers that use high heat to seal in flavors and ensure chicken is tender and juicy, creating a consistently superior product. This cooking process bolsters the brand’s made-from-scratch approach, including its never-frozen, locally sourced signature chicken to its perfectly seasoned, hand-cut taters, house-made gravy, and more. This dedication to freshness and quality resonates deeply with both guests and franchisees.
With nearly 300 locations worldwide, Mary Brown’s has rapidly evolved from a national favorite in Canada to an international challenger. The company’s recent expansion into markets such as the United Kingdom and Mexico in 2024, along with upcoming launches in India and Pakistan underscores its growing appeal beyond Canada’s borders. Despite its international reach, the brand remains deeply rooted in its Canadian heritage, emphasizing values like authenticity, quality, and community—setting it apart from competitors.
Mary Brown’s franchising approach is also designed with honesty and authenticity at its core. The company provides robust support to franchisees, including site selection, store design, training, and operational and marketing assistance. For prospective franchisees, Mary Brown’s strong Canadian identity and extremely loyal customer base provide a solid foundation to build on, and the brand has enjoyed 18 continuous years of positive Same Store Sales Growth in Canada. Mary Brown’s is also a proud member of the Canadian Franchise Association (CFA) and has been recognized by the CFA as a ‘Franchisee’s Choice’ recipient for 14 years running.
Recognition from respected organizations highlights Mary Brown’s leadership in the QSR industry. The company is a recipient of the Best Managed Companies award and has earned Great Place to Work accreditation—testaments to its strong business practices and focus on building a high-performing workplace culture.
Mary Brown’s innovative marketing approach further distinguishes the brand. Advertising campaigns celebrate its Canadian heritage while maintaining a fun, trendy, and approachable tone that resonates with modern audiences. Franchisees benefit from highly visible national and regional marketing strategies that drive customer traffic and enhance brand visibility. Notable partnerships include the Toronto Blue Jays, Disney, Sportsnet, and TSN as well as various local and community-level organizations.
With a history rooted in quality, a proven business model, and a commitment to growth, the brand is well-positioned for continued success. For entrepreneurs seeking a franchising opportunity that combines tradition, innovation, and authenticity, Mary Brown’s Chicken is a must-see.
Testimonials
As young entrepreneurs with no Culinary background , we made a decision in 2015 to invest ourselves with Mary Brown’s. I can proudly testify that Mary Brown’s supported us in each and every part of our business and ensured we are successful . As we grew to owning 7 locations, our partnership with Mary Browns has grown stronger. We look forward to our growth within the brand in coming years. – Mohsin Shahzad Franchisee, Alberta
As a franchisee with MB, we have received substantial support through training and development programs that have helped us grow both professionally and personally. The structured onboarding process and continued learning platforms have equipped us with the skills necessary to manage and scale my business successfully. Moreover, the mentorship from OPS Team has allowed us to continuously learn and improve our store optimization process. MB’s culture encourages growth, provides resources and strategies that align with our business goals and improves operational efficiencies. – Nasir Dewan & Fahad Rizvi, Multi-unit Franchisees, Ontario
I am truly grateful and proud to have been part of the Mary Brown’s family for over 8 incredible years. It’s not just about being an “operator who cares,” as the head office emphasizes, but also about being part of a “franchisor who genuinely cares” for its people and community. Mary Brown’s has been instrumental in my personal and professional growth, and I feel blessed to have grown alongside this amazing company. Thank you to everyone who has been part of this journey. Wishing continued success and all the best to the Mary Brown’s family! – Tom Chen, Multi-Unit Franchisee, Ontario