With 15 years of growth under its belt, Fat Bastard Burrito has carved out a distinct niche in the Mexican fast-casual QSR category with its diverse, innovative menu combined with edgy, in-your-face branding and popular value adds (guac is always free on their burritos). In 2022, Fat Bastard Burrito was acquired by MBI Brands, the parent company of Mary Brown’s Chicken and in 2023, the brand launched a new store design, with updated finishes and trendy visuals aimed at enhancing the in-store experience.
Known mainly for its large-portion burritos and bowls (as a healthier option), Fat Bastard prides itself on a ‘something for everyone’ menu which also includes Tacos, Quesadillas, Nachos, and even Waffle Fries. Recent menu innovations have included new product launches such as Queso (spicy nacho cheese), Walking Tacos, and Power Bowls – three curated bowl options, each geared towards a specific lifestyle (protein, vegetarian, and low-carb). With near-endless customization options mixed with an obsessive commitment to using only premium ingredients, the brand appeals strongly to customers seeking an easy, fast-casual dining experience that doesn’t compromise on taste, variety, or value.
Unique advertising and partnerships with brands like the Ontario Hockey League and GymTV have help drive sales growth for Fat Bastard Burrito. In 2023, Fat Bastard Burrito was named the ‘Official Burrito of the OHL’, while place-based advertising opportunities with GymTV have helped the brand successfully reach fitness enthusiasts – an important consumer demographic considering the high protein composition and grab-and-go convenience of burritos and bowls.
Marketing efforts combined with monthly features and in-store and mobile app offers have helped grow the dedicated fanbase and attract new franchisees, fueling the brand’s expansion beyond Ontario. Fat Bastard’s first location outside it’s home province opened in 2023, located in downtown St. John’s, Newfoundland. Since then, additional locations have opened their doors in Newfoundland and British Columbia, further emboldening the brand’s priority for growth – what it calls ‘the burrito revolution’ – across Canada. The Maritimes and Western Canada are current priority territories, while the brand continues to target urban and suburban markets across Ontario.
Many franchisees in the Fat Bastard Burrito system appreciate the turnkey nature of the business. Parent company MBI Brands lends its many years of experience with Mary Brown’s Chicken to help new franchisees learn the business, while supporting existing franchisees in improving their operational effectiveness and sales growth. Additionally, Fat Bastard franchises typically have a lower entry cost when compared to competitors, owing to the smaller and highly efficient store layouts the brand employs.
With a steadily expanding footprint, trendy marketing and advertising, ongoing support from MBI Brands, and the ever-present goal of revolutionizing the burrito, Fat Bastard Burrito is poised for significant growth, especially in new markets, making it a very attractive opportunity for investors across Canada.
Testimonials
Becoming a Fat Bastard Burrito franchise has been an incredible journey of personal and professional growth. The FB franchising system stands out for its comprehensive support, innovative strategies, and focus on quality. From day one, the head office team has provided outstanding guidance, offering tools, training, and resources to help me succeed. Their dedication to franchisee success is unparalleled, creating a collaborative environment where you truly feel part of a family. I’ve been able to grow my skills, achieve my goals, and build a thriving business with their unwavering support. – Bhavith Movva, Franchisee, North York Ontario
Choosing to invest in Fat Bastard Burrito has been one of the best decisions I’ve made resulting in owning multiple restaurants. From the comprehensive training and ongoing support to the proven business model, everything has been set up for success. The brand’s commitment to quality, guest service, and innovation resonates with both customers and employees alike. Not only have I seen great financial growth, but I’ve also built strong relationships with a loyal customer base and head office team. I’m proud to be part of Fat Bastard Burrito family and excited for the continued success ahead! – Parth Thakkar, Multi-unit franchisee, Toronto & Durham Region, Ontario
It has been a privilege to be part of a distinguished and thriving franchise team for over a decade. Throughout my journey, the team’s insights and support have been instrumental in reaching my objectives and attaining my current position. The presence of specialized departments and a knowledgeable team to provide guidance at every stage is essential for a successful franchising system. I look forward to further collaboration and shared success. – Saleem Zahid, Multi-Unit Franchisee, Toronto, Ontario
