Contribution
“Bâton Rouge is proud to operate 30 locations across Eastern Canada, each uniquely connected to its community. Our dedicated franchisees emphasize giving back, supporting their neighborhoods through diverse initiatives. We actively encourage local store marketing and community involvement, fostering meaningful connections. Over the years, our franchisees have supported causes such as hospitals, youth programs like breakfast clubs, and localized charities, making a positive impact where it matters most. This commitment to community care is a cornerstone of our brand, reflecting our belief that thriving businesses contribute to thriving communities, creating lasting relationships beyond the dining experience.”
Support
“Supporting our franchisees is at the heart of our brand’s success. From driving sales and fostering community engagement to navigating challenges like COVID, our team embodies servant leadership. We value franchisee input through committees and include them in culinary R&D trips, ensuring they’re part of our innovation journey. Our approach goes beyond the franchisor-franchisee dynamic, recognizing that our success is deeply tied to theirs. By empowering our franchisees, we help them better support their staff and guests, fostering a collaborative environment where everyone thrives. Together, we build strong relationships that drive growth, innovation, and shared success.”
Innovation
“Bâton Rouge blends innovation with tradition, staying true to its classic offerings while introducing creative dishes that delight guests. Annual staff contests encourage culinary creativity, with winning dishes earning a spot on the menu—a testament to our commitment to innovation. Since 2022, our signature Towers have become a guest favourite, offering a fun, shareable dining experience. This innovative spirit extends to our rebranding as a Grillhouse, reflecting a modern yet cozy atmosphere that honours our roots. Our new design is featured in recent locations and is gradually transforming existing ones, ensuring every space embodies our vision of evolution and timeless comfort.”
Future
“For nearly 33 years, our brand has thrived by blending tradition with innovation. With a strong reputation and loyal following, we’re poised for strategic growth through market expansion, culinary creativity, and audience engagement. We’re excited to keep building our legacy offerings, delivering quality and innovation to every community we serve. Our commitment to diverse, contemporary flavours drives us to continually develop menu items that honour our heritage while embracing evolving tastes and palette preferences. Additionally, we’re enhancing our bar experience with regionally inspired cocktails, signature drinks and even mocktails, creating unforgettable dining moments that showcase our dedication to innovation and excellence.”