Renée Boudakian, CFE, is the Founder and CEO of Rubicon Franchise Partners, a leading franchise marketing & growth agency. She is an innovator who excels at developing and implementing strategic marketing solutions across diverse franchise systems. With over a decade of marketing experience, Renée has built an impressive track record, working with more than 1,000 brands across 100+ industries, establishing herself as a versatile and results-driven franchise marketing expert.
As the driving force behind Rubicon Franchise Partners, Renée creates scalable marketing strategies that drive growth and success for franchise brands. Through Rubicon’s proprietary Franchise Growth Framework, she helps brands systematically optimize their development processes and outcomes. Her experience spans a wide range of sectors, providing valuable insights into the challenges and opportunities facing franchisors and franchisees alike.
Renée holds a BA (Hons) in Psychology, which she leverages to decode consumer decision-making patterns and optimize the franchise buyer journey. As a Certified Franchise Executive (CFE), she combines academic knowledge with practical expertise to deliver innovative solutions in franchise marketing, development, and operations.
A passionate advocate for franchising as a path to entrepreneurship, Renée is committed to democratizing business ownership opportunities, particularly for underrepresented populations. This commitment is reflected in her leadership roles as Vice-Chair of the Canadian Franchise Association’s CFE Committee and as a member of the Board of Advisors for the YUM! Center for Global Franchise Excellence, where she contributes to shaping world-class franchise education programs.
As a thought leader in franchising, Renée is dedicated to unlocking entrepreneurial potential and fostering economic growth through innovative franchise education and mentoring programs. Her vision is to ensure that every entrepreneur considers franchising as a viable option for business success, recognizing its power as a great equalizer and opportunity creator in the business world.
