Michael Seid is the founder and Managing Director of MSA Worldwide, a leading provider of domestic and international franchise advisory services across diverse industries including franchise, retail, restaurant, fine art, personal services, and healthcare. Under his leadership, MSA has earned recognition from the International Franchise Association as the foremost strategic and tactical advisory firm in franchising. The firm has received prestigious awards such as the Global Franchise Award for Best Franchise Consultancy in 2022 and 2023, and was honored with the inaugural Hall of Fame Award by Franchise Update Media.
MSA Worldwide specializes in developing franchise systems for emerging and established franchisors globally, offering services such as manual creation, training program development, franchisee recruitment, mergers and acquisitions, litigation support, and strategic change management.
Michael Seid is a recognized expert in franchising, having testified in Federal and State Courts and Arbitrations. He serves as an Adjunct Professor at The Ohio State University, where he teaches Commercial and Social Franchising at the graduate level. Michael has co-authored books including “Franchising for Dummies” and “Franchise Management for Dummies,” and contributes articles to industry publications.
Actively engaged in the franchising community, Michael sits on the Board of Directors of the International Franchise Association (IFA) and has been involved with the organization for over thirteen years, previously serving on its Executive Committee and as Chairman of the IFA’s Supplier Forum. He also contributes to social franchising initiatives as Chief Concept Officer of CFWshops, and serves on the boards of the William Rosenberg International Center of Franchising and The Ohio State University Global Water Institute.
