Fay Chapple, MBA, calls herself a “Franchise Firestarter”—and after 30 years scaling franchise empires on six continents, she’s earned the leather jacket. As CEO of FC&CO, a boutique consultancy that turns promising brands into headline-grabbing growth machines, Fay blends forensic unit economics with marketing swagger that could sell kale to kids.
Her passport stamps include fractional COO and CEO gigs for multinational food, retail, and service chains, where she opened hundreds of locations, sliced supply costs like sushi, and taught franchisees that KPIs are friend, not foe. Away from the spreadsheets she’s a sought-after keynote speaker, known for packing rooms and peppering P&L lessons with just enough sarcasm to keep the front row awake.
She’s also the brain behind Mastermind City, City Media Group, and Elevated Living—platforms where entrepreneurs learn to grow profits without burning out (because exhausted owners make lousy brand ambassadors).
Offstage, Fay hosts truth-serum webinars for organizations as diverse as funeral homes (yes, even end-of-life industries need lively business models) and start-ups eager to skip the “guess-and-hope” phase. Her Franchise Unfiltered column in Elite Franchise Canada translates boardroom jargon into Grade-8 English and the occasional butter-tart metaphor.
On the EF100 judging panel, Fay hunts for brands that prove three things: the numbers work, the system scales, and the culture doesn’t require a decoder ring. Expect pointed questions, a raised eyebrow, and—if your FDD survives the glare—a high-five and a double espresso.
You can find her at www.faychapple.com
