Scaling the “Founder’s Vibe”: Digitizing Culture for Rapid Expansion
February 11 @ 1:00 pm - 2:00 pm
When you have 5 locations, the Founder can visit every store to enforce the culture. At 50 locations, that breaks. How do you scale ‘The Vibe’ without being in the room?”
What You Will Cover:
Beyond the PDF: Why you can’t teach empathy, sales, or “guest experience” with a PowerPoint deck.
Simulation & Storytelling: How to use interactive scenarios (digital role-play) to let new franchisees “practice” difficult conversations before they face a real customer.
Consistency at Scale: How digital assets ensure the franchisee in Halifax hears the exact same message as the one in Vancouver, without dilution.
