Alex is the CEO of Forty Four Franchise Films, a video-driven creative agency based in Ontario, Canada. His career began in film and television, producing and directing music videos, commercials, and branded content for major Canadian and North American brands, including Jaguar Land Rover Canada, BMW Motorrad Canada, Canadian Tire, UNICEF, Trusscore, and Metrie.

With a foundation rooted in professional video production and storytelling, Alex built Forty Four Franchise Films to help franchises and multi-location brands use video as the backbone of their marketing. The agency specializes in high-end video content designed for social, web, and multi-location campaigns, creating consistent brand experiences that build trust, drive engagement, and support long-term growth.