Learn & Grow Webinar: How Today’s Franchise Buyers Search, Discover & Decide
The way prospective franchisees discover, evaluate, and engage with franchise opportunities is changing rapidly. AI-powered search, evolving digital behaviour, rising lead costs, changing validation patterns, and increased competition for qualified operators are reshaping franchise development across North America.
Drawing on industry research, search data, and franchise recruitment trends, this session explores how the franchise buyer journey is evolving, what is driving demand today, and where franchisors are seeing the greatest challenges and opportunities for growth.
Topics include:
- AI and the future of franchise search
- How candidates are discovering franchise opportunities
- Lead quality vs. lead volume
- Digital recruitment performance and emerging benchmarks
- Changing validation and due diligence behaviours
- Brand visibility and franchise recruitment
- The growing role of resales in franchise growth
- What development leaders should be watching in 2026
Date & Time: September 9, 2026, 1:00 PM – 2:00 PM EDT
Registration Link: Learn & Grow | How Today’s Franchise Buyers Search, Discover & Decide – Canadian Franchise Association
