Managing Franchisee Underperformance

Underperforming franchisees can put strain on support teams, weaken brand perception, and limit both individual and network-wide growth. Left unaddressed, performance issues can escalate into conflict, financial instability, and long-term damage to the franchise system.

This two-part live online workshop equips franchisors and senior leaders with a practical framework to identify underperformance early, diagnose its root causes, and apply effective intervention strategies that protect franchisee equity while strengthening the overall network.

Participants will explore the different types of franchisee underperformance—compliance, engagement, and financial—and examine how recruitment, training, support structures, and accountability systems directly influence outcomes. The workshop also addresses benchmarking, reporting, and the role of business model adjustments in driving sustainable improvement.

Through real-world scenarios and applied discussion, attendees will gain tools to manage underperformance constructively, reduce risk, and improve profitability across the system.

Learning Objectives

By the end of this workshop, participants will be able to:

• Identify early warning signs and performance trends across a franchise network
• Diagnose root causes of franchisee underperformance and associated risks
• Apply practical intervention strategies to improve franchisee performance and profitability

Presenter:

Jason Gehrke, Founder, Franchise Advisory Centre