The brand focuses on high-quality residential outdoor projects while providing centralized operational infrastructure, standardized systems, and professional brand positioning that allow owners to grow without being tied to day-to-day production work.
Deckify operates in a fast-growing home improvement category driven by lifestyle upgrades, remote and hybrid work trends, and increased homeowner investment in outdoor living spaces. From launch, franchisees follow a structured growth roadmap focused on team development, operational efficiency, and service-line expansion.
Many new Deckify franchise locations close in on $1 million in revenue during their first year of operation, supported by strong inbound marketing systems, premium project values, and centralized backend support. While performance varies by market and execution, the model is designed to accelerate ramp-up and support long-term scalability.
What Makes Deckify Different
Centralized Estimating, Design & Sales Support
Deckify operates a centralized estimating and design team that supports franchisees with project quoting and pre-sale preparation. Corporate teams create detailed estimates, 2D layouts, and 3D renderings that help homeowners visualize projects and increase close rates. This removes a major technical burden from franchise owners and allows sales teams to focus on customer relationships rather than design production.
Permitting & Engineering Support
Deckify provides franchisees with support for municipal permitting coordination and engineered drawings where required. This streamlines approval timelines, reduces administrative friction, and ensures projects meet local building code standards. Franchise owners benefit from standardized processes that would normally require significant in-house administrative resources.
Back-Office Infrastructure
Deckify provides centralized accounting support, including invoicing systems, payroll processing, financial reporting, and profit-and-loss statement preparation. This gives franchisees real-time financial visibility and professional bookkeeping standards while freeing owners from administrative complexity.
Proven Growth Path
Deckify franchisees follow a repeatable scaling framework. Early growth is driven by centralized marketing and estimating support. As operations mature, owners scale by adding crews, improving close rates, increasing average project values, and expanding service offerings within their territory.
Premium Market Positioning
Deckify is positioned as a premium outdoor living brand. Franchisees compete on professionalism, financing options, design quality, and customer experience — not low-cost commodity construction. This enables higher average project sizes and more consistent margins.
Service-Line Expansion Strategy
Franchisees typically begin with core outdoor construction projects and are supported in expanding their service mix. A common growth pathway includes scaling into deck construction first including pergolas and privacy walls, followed by fencing services, and complementary backyard structures. This increases customer lifetime value and maximizes revenue per territory.
Scalable Business Model
Deckify is built to support multi-crew operations. Owners are coached to move from hands-on builder to business leader by developing sales teams, production managers, and installation crews—creating sustainable long-term business equity.
Training & Support
- Initial in-field and classroom training
- Sales, estimating, and design process certification
- Production and project management systems
- Ongoing coaching and performance performance reviews
- National supplier partnerships
- Marketing campaigns and lead generation support
- Recruiting systems for sales and installation teams
Testimonials
What I value most about joining Deckify is how much it accelerated my growth. The systems, coaching, and ability to learn from people who have already built successful outdoor construction businesses gave me a massive head start. With backend support like admin, bookkeeping, centralized estimating, and marketing handled for me, I’m able to stay focused on leading my team, delivering great projects, and scaling the business instead of getting buried in day-to-day operations. – Andrew Solomon – Halifax, Nova Scotia