The brand was founded in 2007 in Vancouver, Canada, with a clear and focused idea: offer professional, high-quality blow outs without the time, cost, or complexity of a traditional salon visit. By eliminating cut and colour services, Blo introduced a simplified, experience-driven model centered entirely on styling and confidence.
Following its early success, Blo began franchising in 2009 and quickly expanded into the United States. Its growth has been fueled by a strong membership model, strong brand recognition, and consistent guest experience across locations.
At Blo, the service experience is designed to be efficient, approachable, and elevated. Guests select from a curated menu of signature styles and makeup looks, each delivered by trained professionals in a modern, upbeat setting. A key component of the business is its membership program, which encourages recurring visits and builds long-term client relationships.
What distinguishes Blo from others in the beauty franchise sector is its narrow focus and operational clarity. Rather than competing with full-service salons, Blo specializes in core services and executes them at scale. Franchisees benefit from comprehensive training, marketing support, and established systems that allow owners to focus on growth and customer experience. Combined with a recognizable aesthetic and a culture centered on empowerment and inclusion, Blo has positioned itself as a standout opportunity within the beauty and wellness franchising landscape.